The Inn Blog Reviews

For the fourth installment in our Holiday Campaign Countdown series, we reached out to our friends on the Google Product Search team for some quick, cost-effective tips for expanding clients' online presence during the holiday season. Here's what Vivek Tata, Product Marketing Manager, has to share: Over the past few months, Google Product Search has released some great new features for both shoppers and merchants. Heading into the holiday season, we want to make sure our merchants have all the information needed to maximize the impact of data feeds. Here's a checklist to make sure you're set for the holidays. Submit all recommended and optional attributes , wherever they're relevant: Help shoppers make the best decisions by providing them with as much information as possible. For example, make sure you're submitting the UPC, Brand, and Product Type attributes. Use the Google Local Business Center to provide local store locations: Google Product Search is now showing local store locations in our search results, so make sure your clients are sending us this data . Also, if they do have local stores, make sure to include the " online only " attribute in the Product Search feed for any items they don't stock in stores. Send your clients' largest and highest-quality images: We're planning on experimenting with displays that use large images; products that have big, high-quality images will stand out. Please send us images that are at least 300x300 pixels, without resizing them. Track your traffic: Use Google Analytics or your favorite web analytics program to track your traffic. For additional information, visit our site for merchants . You may also follow us on the Google Merchant Blog . Thanks Vivek, and happy planning! Posted by Katie Wasilenko, Agency Marketing

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Holiday Campaign Countdown - Get a boost from Google Product Search

With smartphone shipments set to outpace PCs shipments in 2009 1 , a staggering number of people are accessing the Internet on mobile web browsers. With audiences increasingly going mobile, reaching consumers on their mobile phones is a growing and important media channel for many marketers. This unique platform offers many opportunities for your clients to engage with their audience because mobile devices are nearly always within their reach. AdWords helps you go mobile with ease by extending your clients' search and display campaigns to mobile platforms. Whether you're new to mobile or have been using it since day one, we want to share with you a new resource that will help you incorporate mobile into your marketing campaigns: Go Mobile ! Designed to help you and your clients reach audiences, the Go Mobile ! site has tips that help you think about how to incorporate mobile into your clients' marketing campaigns - from ensuring that their site is mobile-friendly to how you can leverage location-based technologies to interact with your audience. We hope you'll find it useful in helping to connect your clients to their ever-growing base of mobile consumers. [1] Source: Gartner and IDC Posted by the Agency Ad Solutions Blog Team

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Helping your clients "Go Mobile"

A few weeks ago, Josh Dreller, Vice President of Media Technology for Fuor Digital, sat down with one of our own Content Optimization Specialists, Jasper Seldin. Josh had some questions about the Google Content Network, and in this interview on the Search Engine Land blog, Jasper shares his thoughts on some hot topics, including: Best practices for using negative keywords on the Content Network How costs-per-click are calculated on the Content Network How content targeting identifies themes in ads and web pages Tips for setting up direct response campaigns on the Content Network Read the full article to uncover all the details that Jasper shared with Josh, and for more information about the Content Network, check out our Content Network site . Posted by the Agency Ad Solutions Blog Team

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Google Content Network Q&A