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The Google Content Network is a powerful way to get massive traffic to your websites . Clicks are relatively inexpensive, with some successful campaigns reporting rates as low as $.02 per click. This part of Google’s advertising platform is geared towards hundreds of thousands of websites across the internet reaching an astounding 80% of internet users around the world. The content network is a unique system because it spans many different industries and niches making it easy for advertisers to place their ads to an audience that is looking for particular niches and resources. By matching up related advertisements to popular niches, Google has created a smart way to online businesses to profit with high quality targeted traffic. The difference between the search network and the content network is that in search, users are shown advertisements based on keyword searches that are relative to the advertisers campaign, whereas with the content network, advertisements are shown to users as they research specific interests and surf websites that are related to the advertiser’s keywords. When you are first setting up your campaigns, it is important to run your Search and Content campaigns separately. They are two very different advertising systems, and you do not want to confuse the two types of traffic. Keeping everything separate will also keep you organized which is critical in creating a successful Google ad campaign. One common theme similar to the search and content networks is to test your ad campaigns with both forms of advertising. Trying different creatives and formats will help you to discover what converts better for you. One big key to using the content network effectively is to track everything. You need to have reliable tracking in place to see where your traffic is coming from, and what ads are converting. Google Analytics provides a free platform for tracking your ads effectiveness, and the software is web based and relatively simple to use. Does Google Adwords scare you? It used to frighten me! I hated the thought of wasting my hard earned money on a bunch of clicks that were never going to convert to sales. That is, until I discovered the 3 critically important videos that showed me step by step how to easily create a successful Google Adwords campaign. ====> Click Here for FREE Exclusive Access to 7 Top Google Content Network Tips and Tricks Article Source: http://www.articlesbase.com/ppc-advertising-articles/google-content-network-strategies-tips-for-success-on-the-content-network-1643033.html

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Google Content Network Strategies – Tips For Success on the Content Network

The end of the year is typically a time to reflect on the past 12 months and plan for the next adventure. Taking inspiration from our favorite pre-holiday work distraction, we are pleased to bring you the Agency blog's own "best of 2009." Your visits and time spent on site helped us identify the information, ideas and resources that can best help you move your clients' businesses forward. 1. Google Content Network tips and tools - Knowing that the Content Network offers the opportunity to scalably expand your clients' reach, we posted on a number of Content Network topics , ranging from tools to optimization tips to training resources . We hope that they enabled you to plan, execute and measure your Content Network campaigns in the most impactful, efficient and cost-effective ways possible. 2. Quality Score - A key element of successful campaigns is ensuring that they have the strongest Quality Score possible. Whether you're brand new to search marketing, or were one of the first search advertisers on the scene, there's always something new to learn about Quality Score. To help you get the strongest Quality Score, we ran our Quality Score series and will continue to post new tips as they become available. 3. Case studies - One piece of feedback we heard is that agencies and advertisers value case studies, as they inspire and instruct with "best in class" examples and useful data points. We also heard that sometimes they're not easy to find. As a result, we added case studies to the 2009 blog list, with topics ranging from online-to-stores successes to effective integrated media campaigns . 4. Training resources - With the frequency of additions and updates to Google's media solutions, you could spend as much time keeping up to speed as you do managing your clients' campaigns. Knowing your time is precious, we focused on webinars and on-demand videos that work with your schedules and deliver just the right amount of information. In addition, we introduced you to Google AgencyLand , our new learning and resources platform for agencies. 5. Analytics - Whether you love data, or love to hate data, data is central to successful campaigns. We want you all to love it, so we posted our favorite Analytics 60-second videos, product updates, as well as useful tips delivered from in-house experts, including Analytics Evangelist Avinash Kaushik. 6. Local marketing resources - Sometimes your clients' customer is half way across the globe; other times the customer is half a block away. Regardless, it is important to market to consumers where they are, and Google has made it easier to do that with new and improved local marketing features , such as Location Extensions and Place Pages in Placement Performance reports . It's been a pleasure blogging for you in 2009, and we look forward to bringing you fresh new tips, tactics, resources and updates in 2010. Posted by Agency Ad Solutions Blog Team

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Top topics of 2009, an Agency Blog retrospective

The beginning of the year is a great time to take a step back and to re-evaluate marketing plans for your clients. Of course, one key ingredient in a successful marketing plan is the website. Over the next couple of months, the Google Agency Team will be blogging about how you can work with your clients to review their website and landing page performance for 2010. Today, we'll discuss how site testing can benefit both you and your clients. 1. Testing is good for PPC management agencies Whether you specialize solely in pay-per-click management or you also help your clients with website design, the creation and optimization of landing pages for the best possible user experience will help you achieve your performance goals. We've all seen this situation before: you've already worked exhaustively to ensure that your search marketing efforts are bringing in relevant traffic, but are still not seeing conversion results. The reason? The current format and messaging on the site does little to retain even the most qualified traffic. Remember that doubling your conversion rate is essentially the same as doubling your traffic at your current conversion rate. (click here to view image) If you're a design shop, establishing a strong culture of testing will also bring great benefits. As with PPC campaigns, it's best to consistently monitor current site performance and then optimize based on data. Even if you've designed the site yourself, there's no way to predict exactly how it will perform and as a result, there will always be an opportunity for incremental improvements. Build these expectations in with your design clients. Consider also that market and visitor expectations change frequently (e.g. holidays and the recession). The beauty of testing and re-optimization is that you can address the immediate site issues and help the client adapt to any changing conditions. 2. Testing is good for your clients Often a major concern from clients is the production resources and money necessary to move forward with testing. But it's worth it! We all know we shouldn't judge a book by its cover; but let's face it, first impressions matter, especially on the internet. If users don't like what they see at first glance - even if it's for a superficial reason - they are likely to move on. Explore the possibilities with your client. We have an extensive library of success stories with Google Website Optimizer that showcase some of the increases in conversion rates for businesses that have done landing page testing. Higher conversion rates mean more sales and/or leads at the same cost. If the client already is doing PPC and has an understanding of the opportunities in online marketing, the importance of providing visitors with the right on-site experience for their goals will be easy to demonstrate. Your client will appreciate your expertise in helping to develop this crucial piece of their marketing plan. 3. You likely have the data to identify site problems If your client has web analytics data, you can begin to identify site and landing page weaknesses today. In Google Analytics, the "Content" section houses some of the most useful reports. Start by looking at Top Landing Pages. If the bounce rate of these pages is higher than or close to the site average, you may want to examine possible issues with these pages that would cause a user to leave the client's site. To see if visitors are proceeding down the expected path, set up a funnel if you haven't already to find out if there is kink in the trajectory to conversion (i.e. if visitor volume is dropping off at any point in the process). You can then open your Navigation Summary to see where those visitors are actually exiting out of the funnel. 4. You can test with Google Website Optimizer for free Remember that while Analytics may help identify issues with the site or landing page, a website testing tool can help you find the solution. With Google Website Optimizer, you can quickly set up a A/B or multivariate test. Website Optimizer can work with almost any site infrastructure or type . It's free and easy to get started, and a great way to add value to your existing client services. Be sure to check back soon when we explore more ways to use your Analytics data, industry-specific challenges, and testing strategies. Happy Testing! Posted by Michael Giannotti, Agency Team

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Four things agencies should know about site testing

The latest enhancements to Google Ad Planner and DoubleClick's DART for Advertisers (DFA) bring new ways to help streamline your online display advertising workflow. With the newly launched DFA Analytics beta and beta integration of Google Ad Planner into the DFA platform, you'll now have a singular, seamless portal for planning, executing, and measuring campaigns -- with just one login. This unified set of tools, all accessible through the DFA platform, bring more efficiency to the campaign management process, saving valuable time and resources. Beyond access enhancements, both DFA Analytics and Ad Planner also provide you with more data and more ways to analyze it. We've summarized the changes to each product for quick reference below, but be sure to check out the official DoubleClick and Ad Planner blog posts for full details. The new DFA Analytics beta helps you: Gain insights quickly. Interactive reports mean easier navigation through your accounts and data. You can model data in charts and graphs, as well as drill up and down through criteria such as advertiser, campaign, or targeting settings. Get your reports faster. Reports update frequently - every few hours - and the new user interface enables you to access your data quickly. Use new types of reports. Pull geographic delivery data. Additional reports show delivery data by bandwidth, browser, and operating system. And Ad Planner's new capabilities now enable you to: View subdomain data. See data including traffic estimates and demographics for the largest ten subdomains of any top-level domain. Once you identify subdomains to add, you can do so easily in Ad Planner. See available ad placements while researching sites. You'll also be able to search for ad placements alongside domains on the "Search by audience" tab and see traffic and demographic estimates for each placement Visualize audience data easily. Quickly compare reach and relevancy of sites you select with a new interactive graph. Access more granular publisher data. With publishers now able to opt-in their Analytics data, you'll receive more accurate and specific information about their sites. Use Ad Planner within DoubleClick DFA. Log in to your DoubleClick DFA account to access Ad Planner and have one tool for campaign planning, trafficking, and measurement. (Note: This feature is rolling out to all users over the next couple weeks) If you haven't yet tried Ad Planner, give it a go at www.google.com/adplanner . And for more information on DART for Advertisers, visit DoubleClick.com and fill out an inquiry form . Posted by Agency Ad Solutions Blog Team

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Google Ad Planner and DFA updates provide more data, more ways

Google Analytics just stepped out with a host of new features today, enhancing the product to further meet the needs of a range of businesses. There are eight new features, and we've selected two of our favorites as a sneak peek: New engagement goals: You can now set goals for Time On Site and Pages Per Visit to help measure user engagement and branding success on your client's site. In addition, you can now define up to 20 goals per profile. Analytics Intelligence: Everyone wants more data, but evaluating it all can be a battle. Analytics Intelligence aims to help ease the process, with automatic alerts to significant changes in the data patterns of your site metrics. You'll be able to identify sudden, uncharacteristic changes in traffic patterns so that you can diagnose the issue and react more quickly. Read all about the new features in the Google Analytics Blog post , and check out the associated videos on the Google Analytics YouTube Channel . Posted by Agency Ad Solutions Blog Team

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Google Analytics new features announced

We're pleased to share our fall 2009 schedule for Google Analytics and Google Website Optimizer Seminars for Success. Seminars for Success cater to a range of skill levels, and can help you meet your goals through in-person instruction and live examples. They are led by Google Analytics and Google Website Optimizer Authorized Consultants who are responsible for some of the most sophisticated Google Analytics implementations to date and have experience working with customers of every skill level. In the United States, we'll be hosting both Analytics and Website Optimizer sessions in Chicago, IL (October 28-30); Berkeley, CA (November 4-6); Seattle, WA (November 18-20); and Phoenix, AZ (December 9-11). We'll have an additional Analytics session in Charlotte, NC (December 9-10). We'll also be hosting sessions abroad in Melbourne, Australia (October 22-23) and Glasgow, Scotland (November 16-17). For additional information and a complete calendar, click on the city names above or visit the Google Analytics Blog . Posted by Eva Woo, Product Marketing Manager

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Fall 2009 Analytics & Website Optimizer Seminars - from sea to shining sea...and across the sea