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Many online marketers seem to care only about one thing: Getting as much traffic as possible to their web sites, sales pages and landing pages. However, traffic is only one part of the equation. The other part is to convert that traffic into sales, leads, and signups. Would you prefer having a landing page that gets 10000 visitors a day, but that converts only into one single sale or would you rather have a webpage that only gets 100 visitors a day, but that generates 10 sales? I guess the answer is simple. Whenever you spend time or money to generate traffic, you should be aware that traffic is pretty much useless unless it converts. 10000 visitors a day that leave your website after 2 seconds without doing anything surely won’t make you rich. In other words, to win in this game you also have to learn how to grab the attention of your visitors, how to keep their interest and how to make them take the desired action. There are probably hundreds of tips, tricks and strategies that allow you to increase your site conversion. One of the most effective techniques to do this is to put a short video on your landing page. I experienced increases of my landing page conversion rates between 15% and 55% simple by replacing most of the text on my landing page with a short video. Putting a short video on your landing page creates immediate trust, because it shows your visitors that they are actually dealing with a real person and that’s a very important step towards getting a signup or making a sale. Here are some tips to make your video landing page as effective as possible: * Keep the video relatively short. 3-5 minutes should be enough for a simple landing page that asks for a signup. * Structure your landing page the following way: You can use a page header with your branding at the very top of the page, but that’s not absolutely necessary. The next element should be a benefits laden headline. Directly underneath you should display your video. Below your video, I suggest you put a bullet list describing the biggest benefits of your offering and next to this list should be your signup form. * In the video, you can quickly introduce yourself, but don’t forget that this is all about your visitors, so don’t talk too much about yourself. * Let’s be honest here: The ultimate goal of your landing page video is to get a signup, to make a sale, to get a click… so you need to push some emotional buttons to turn that visitor into a customer. In other words, talk benefits! * Your customer is interested only in one thing: WIIFM – What’s In It For ME? Tell your customer what he/she will get. Let them know how you can help solve their problems, ease their pain, make more money, save time… * Last but not least, tell them what’s the next step, tell them to take action. Tell them to put their name and email address in the box below to immediately download your amazing report, ebook… or whatever. As I already mentioned, there are tons of possibilities to increase landing page conversion rates. However, from all the techniques and strategies I tried, I found that adding a short video at the top of a landing page is by far the most effective one. Give it a try and you will see what a huge difference this will make. Fully automate the setup of your Google AdWords campaigns and save hours of tiring and boring work tasks. To get instant free access to my PPC Campaign Builder Tool, visit: Free AdWords PPC-Tool Article Source: http://www.articlesbase.com/ppc-advertising-articles/a-simple-way-to-increase-your-landing-page-conversion-rate-by-up-to-55-1574350.html

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A Simple Way to Increase Your Landing Page Conversion Rate by Up to 55%

In this article, I am going to address one of the biggest fears that people have about pay per click (ppc) advertising. We know that there are many programs which promises huge profits but some of them are actually scam. How can we identify whether is ppc advertising a scam? If it is not, how a newbie can get started with it. No doubt there are many scams online, the fact is it occupies only a very tiny percentage of the money making opportunities on the internet. It is usually the media who sensationalize the news and blow things out of proportion. The only thing which you should really avoid is Ponzi scheme and fortunately, they are easy to identify. If a program claims that you can make money without doing anything and it sounds too good to be true, it probably is When choosing money making program, do some due diligence and do not simply look at the income potential claim. Go and study the business model in details and ask yourself whether the model is sustainable and does it make sense. If not, simply do not join. In my opinion, just focus your attention on the traditional internet marketing activity like ppc and you will be safe. The idea of pay per click marketing may sound like an easy way to make money online but it isn’t. Let me explain further. Many people associate ppc with affiliate marketing. They think they just need to pick a Clickbank product, post a PPC ad, get instant traffic, make sales and they will earn lot of money. That sounds easy at least conceptually. But the truth is even the best ppc expert needs to spend a couple of hundreds to test their ads before they can strike gold. Many people agrees that pay per click marketing has evolved so much in the recent years that it is getting much harder for newbie to get involved. Why? One of the reasons is there are many spying tools that can help you spy on other people ads and find out which keywords and ad phrases are profitable. My intention is not to discourage you from ppc but to remove any misconception you have about ppc. The good thing about ppc advertising is that once you hit some ads that are profitable, they can be your cash cow for quite a while. My advice is if you want to make money through pay per click marketing, make sure that you have some good education on the topic and you are definitely on your way to success. Ex-Google AdWords employee revealed his PPC Profits secrets on how he paid $0.06 per click and generated over $12,000 in sales in his very first month! To find out, click here for immediate access => http://www.EasyPPCProfits.com Article Source: http://www.articlesbase.com/ppc-advertising-articles/the-naked-truth-about-pay-per-click-advertising-1555359.html

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The Naked Truth About Pay Per Click Advertising

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services. How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed. How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized. There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages. After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate. To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need. Shawn C Mason is writer, website developer and internet marketer With over 7 years of experience online. To learn the exact system he uses to start from scratch you need to check out the internet intelligence report. InternetIntelligenceReport.com/report/ For More Articles Check My Blog Blog.ShawnCMason.com Article Source: http://www.articlesbase.com/ppc-advertising-articles/using-google-adwords-to-drive-traffic-to-your-website-1453067.html

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Using Google Adwords to Drive Traffic to your Website

Fellow the fashion, there are many different series of shoes on the market nowadays. You can buy any kind of women’s shoes from the vast number on sale. However, choosing just the perfect pair may be a different prospect altogether.   May be you have many times completely flummoxed by the wide variety of shoes. Many a time you will find yourself in a quandary regarding which shoes to buy. This is especially fact for women. They are generally confused when they choose a designer shoe . Women’s shoes will dominate her being and are responsible for making her stand out in a crowd. May be when you have some information about post-Shoes Women bad taste frowned-fold. This is not only because women’s shoes are too automatically notified.   In the past, women have to adjust their own shoes a lot. They have to sacrifice fashion and comfort, but now not. Shoes manufacturers have learned to make shoes are stylish and comfortable. Technological advances with the shoes, women’s shoes today made available a variety of sizes and widths.   And many of the women today prefer to buy shoes online from a wide variety of women’s shoes. Shopping from the confines of your house may not be as interesting as in brick-and-mortar stores, but it is certainly more convenient. In addition, you can order your size and width, which can pass and your doorstep. Online Web site must also have a wide range of shoes, which is sure to attract your attention.   Editor: shine From; http://www.articlecastle.com/Article/Women-s-Shoes–Forging-Ahead-In-Style/1645 are stylish and comfortable. Technological advances with the shoes, women’s shoes today made available a variety of sizes and widths. Article Source: http://www.articlesbase.com/ppc-advertising-articles/womens-shoes-forging-ahead-in-style-1449301.html

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Women’s Shoes: Forging Ahead in Style