We are often asked about how to maximize the ROI from Content Network campaigns. What type of targeting should I use? How many keywords and ad groups should I have? How can I develop effective creatives? Behind the scenes of many new product introductions this year, we have developed a set of best practices to answer some of these questions for you. Recently introduced as part of a new initiative called Optimization University, these are now available to everyone through a series of 6 videos and the Getting Started guide . The guide and videos provide a conceptual walk-through and product demos of major steps in executing a Content Network campaign. campaign setup best practices creative appropriate ad groups selecting effective keywords developing high impact ad creative bidding strategies conversion tracking and tweaking for ROI Along with simple tips and tricks to improve ROI, we also go over several tools, such as Wonder Wheel , Keyword Tool and Conversion Tracking , that help you be more efficient with the process. The recommendations are based on our analysis of thousands of campaigns, successful and unsuccessful ones, to understand what works and what doesn't. They are easy enough for you to start applying them to your campaigns today. If you're starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable. ( click here to view video ) And you can always bookmark the playlist or find all the latest videos on our YouTube channel . Posted by Aman Govil, Product Marketing Manager, Google Content Network
Upcoming webinar – Google Account Security: Tips & Best Practices
For most, the holiday season is about giving; for some, though, it's unfortunately about taking - through scams, identity theft and more. With the holidays approaching, many of you are beginning to update your ads and content for a busy marketing season. Are you also checking that your systems are updated with the latest security patches? Do you know who has access to your account(s)? Is your account information/passwords strong and secure? As part of our holiday campaign countdown series, we're pleased to bring you a webinar on Wednesday, November 18, 2009 at 11amPST highlighting account security best practices and tips to keep your campaigns running smoothly during this busy time. In this training, we'll cover common security techniques, review ways to identify suspicious internet behavior and suggestions on the best ways to protect your computer and your personal information. Additionally, learn about an existing Google feature that allows you to better manage your account and thus improve your account security. Date & Time: Wednesday, November 18, 2009 at 11amPST / 1pmCST / 2pmEST Register here Posted by Nina Hoang, Account Security Team
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Upcoming webinar - Google Account Security: Tips & Best Practices