The Inn Blog Reviews » black-friday http://www.coxfortinn.com Sat, 04 Jun 2011 16:30:41 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Prepare your AdWords accounts for Black Friday http://www.coxfortinn.com/pay-per-click/prepare-your-adwords-accounts-for-black-friday http://www.coxfortinn.com/pay-per-click/prepare-your-adwords-accounts-for-black-friday#comments Wed, 25 Nov 2009 18:36:00 +0000 http://www.coxfortinn.com/uncategorized/prepare-your-adwords-accounts-for-black-friday/ It's the Tuesday before Thanksgiving, and all you're probably thinking about right now is "I need to defrost the turkey, pick up another can of pumpkin filling, and vacuum before family arrives." That, and "are my clients' accounts ready for Black Friday, the busiest retail shopping day of the year?" To ensure that you and your clients have a successful Black Friday, we wanted to use this Holiday Campaign Countdown post to share some quick last minute tips from our Optimization Specialists. While Black Friday typically refers to in-store traffic, the retail industry has seen dramatic year over year increases in e-commerce sales and searches 1 . Analysts have also pointed to significant spikes in online shopping on Cyber Monday. The Monday after Thanksgiving yields sales spikes for e-commerce retailers 2 and is fueled by promotions such as percent off sales, free gifts, and free shipping. Our suggestions for any retail accounts (or others that might see this seasonal spike) before you leave the office for the Thanksgiving Holiday are: Promotions - Be sure to highlight any promotions you have in your ad text whether they are Black Friday specific or not. If you have a discount on shipping or it is free, highlight this. Budgets - Increase budgets across all campaigns to a comfortable level knowing that traffic spikes will be likely. Make sure ads keep showing when a user searches. Bids – Modify bids on top performing and generic keywords knowing that competition on Black Friday/Cyber Monday will increase. Use the Bid Simulator to see what results you may get with different keyword maximum CPC bids, and consider using Conversion Optimizer to get as many profitable clicks as possible. Happy Thanksgiving! [1] MarketingVox [2] National Retail Federation with BIGresearch, Black Friday Weekend, 12/2/08. *Excludes Cyber Monday. Posted by Ben Sheldon, Agency Optimization Strategist

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Prepare your AdWords accounts for Black Friday

]]> http://www.coxfortinn.com/pay-per-click/prepare-your-adwords-accounts-for-black-friday/feed 0 Just in time for the holidays: Google Commerce Search http://www.coxfortinn.com/pay-per-click/just-in-time-for-the-holidays-google-commerce-search http://www.coxfortinn.com/pay-per-click/just-in-time-for-the-holidays-google-commerce-search#comments Tue, 24 Nov 2009 21:26:00 +0000 cgseo http://www.coxfortinn.com/uncategorized/just-in-time-for-the-holidays-google-commerce-search/ A few weeks ago, we announced a new tool designed to bring the power, speed, and relevancy of Google search to retail websites. With Black Friday (and Cyber Monday !) right around the corner we wanted to use this Holiday Campaign Countdown post to arm you with information for retail clients who may be shopping around for a new website search solution (pun intended). As a hosted product, Google Commerce Search (GCS) installs quickly, scales effortlessly, and provides sub-second response times, even during seasonal traffic spikes. With advanced search features like spelling correction, automatic stemming, and custom synonyms, users will find what they're looking for without unnecessary clicks. Finally, Google Commerce Search is powered by the retailer's Google Merchant Center feed, streamlining implementation. Check out the full list of features in this overview video: ( click to watch video ) GCS provides visitors with an improved shopping experience, which can drive higher visitor-to-buyer conversion rates. While the conversion rates of most retailers is around 3% 1 , the best-performing sites have been able to achieve much higher conversion rates – even reaching double digits. Google Commerce Search can help bridge the gap between user expectation and on-site technology, while freeing retailers to do what they do best, creating and selling products. To learn more, be sure to sign up for an upcoming webinar on December 3rd. If you're unable to make it, you can learn more at google.com/commercesearch . [1] Trends 2009: US Online Retail , Forrester Research, Inc., April 2009 Posted by Anna Bishop, Enterprise search team

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Just in time for the holidays: Google Commerce Search

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