The Inn Blog Reviews

Earlier this fall we launched Think2010 - an aggregation of resources highlighting perspectives on the changing face of marketing and strategies to help you prepare for 2010 and beyond. It's been a few weeks since the Agency Blog team brought you an update on this initiative, so wanted to highlight some of the Think2010 resources now available: Blog series - each week the Inside AdWords Blog team will be devoting a post to data, trends and tactics you can use to craft your 2010 strategy. Most recently, it featured an interview with Rick Carpenter from the agency DDB who shared the importance of focusing on the customer. Check out the blog series here . Fast.Forward. - we're continuing to expand the volume of thought leader videos and consumer trend data on the Fast.Forward. channel , a joint effort between Google and the Wharton School. Watch highlights from our ThinkIndustry events series (under "Videos" > "Industry") and use The Barometer (accessible from the "Trends" tab) to understand consumer sentiment on a daily basis. Webinars - in addition to videos, we wanted to bring you opportunities to hear directly from industry leaders, such as Bonita Stewart, Managing Director US Sales, and Avinash Kaushik, Analytics Evangelist, via in-person webinars. Upcoming events and links to past sessions can be found on the Inside AdWords Blog as well as the Think2010 site . Posted by Agency Ad Solutions Blog Team

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Think2010 - we've been thinking about you

In the coming weeks Google's marketing teams will be hosting webinars on the DoubleClick Ad Exchange, how to reach physicians online, and planning for 2010. In reading this and other posts, you're probably thinking, "There's a lot of 'Think' resources out there." You're right! We've got Think with Google webinars, focusing on cross-industry research and best practices; ThinkIndustry webinars and events, highlighting research and trends to help inform vertical-specific marketing strategies; and Think2010 , resources to help you get ahead during the recovery. Lots to think about! Additional details and registration information can be found below. DoubleClick Ad Exchange Overview In September, we launched DoubleClick Ad Exchange, an open and transparent marketplace that aggregates buyers and sellers of online display advertising. Join us for a one hour webinar which covers what the Ad Exchange is, how it impacts pricing, inventory and the Google Content Network, and what solution to choose. Date: Tuesday, October 27, 2009 11:30amPST / 1:30pmCST / 2:30pmEST Event password: ad Registration password: agency1 Register here ThinkHealth with Google - Connecting with Physicians Online Google recently conducted a study on how physicians use the Internet, and specifically search, as a part of their clinical practice. Join us for a webinar to review how physicians use the web for health, medical and prescription drug information, which they use to make health decisions. The insights will help you best utilize the Internet and search to adapt marketing programs to target physicians. Date: Thursday, November 5, 2009 11amPST / 1pmCST / 2pmEST Register here Think2010: Four Winning Moves for 2010 In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. Join us as Bonita Stewart, Managing Director, US Sales, leads a discussion on four winning marketing strategies you can utilize to prepare your business for success in 2010 and beyond. Date: Tuesday, November 10, 2009 10amPST / 12pmCST / 1pmEST Register here Posted by Agency Ad Solutions Blog Team

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Upcoming webinars to get you thinking