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The mobile internet has exploded over the past year. If you’re new to mobile advertising, it can be an easy first step to extend your existing online campaigns to the mobile platform. As a next step, it’s important to analyze what performs best on mobile and to identify ways to optimize your campaigns. Recently, in this case study , Razorfish shared how they tested different approaches to the mobile campaigns for a Fortune 100 retailer. Here’s a recap of what they learned: To start, Razorfish simply replicated the client’s desktop campaigns, focusing on branded keywords, but selected to target mobile devices with full Internet browsers. They then experimented with a few changes to the original campaigns. First, they tried different landing pages to identify which actions their customers were looking to complete on their mobile device. Next, they developed multiple versions of ad text, including a mention of the specific mobile device, and compared performance to the original text. Overall, the optimized campaign yielded higher conversion rates. According to Razorfish search manager Brian Bartek, “the three new [ad] versions provided over 9.3% lift in conversion rate over the strongest performing copy in their desktop campaigns.” The complete case study is available here . For more information on mobile advertising opportunities, visit http://www.google.com/advertisers/mobile/ . Posted by Meredith Papp, Mobile Ads Team

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Driving efficient conversions with mobile ads

Before promoting one’s web site through a pay per click (percent) search engine, it is very vital to require into consideration a few vital points. Being attentive to the following points will not only increase one’s conversion rate, however it will also minimize the advertiser’s possibilities of losing one’s funds …

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Pay Per Click Search Engines

When starting the promotion a website through a pay per  click search site, it is vital to take under consideration a few important  aspects.  Concentrating to the next points will not just  raise one’s conversion rate, but it will also reduce the advertiser’s's chances of  spending one’s cash as a …

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Tips For Successful PPC Campaigns

It is not merely a rule of thumb but a foundation for various business models on the Internet: Your web site either receives traffic for free through so-called ‘organic’ search engine… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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How To Make Sure That Pay Per Click Advertsing Is The Right Choice For You

The first step when marketing one’s site through a pay per  click search engine, it is very important to take into account a few important  aspects.  Concentrating to the next aspects will not only  increase one’s conversion rate, but it’ll also decrease the promoter’s possibilities of  wasting your budget as …

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Crucial Steps In Pay-Per-Click Marketing

Pay per click (PPC) advertising is the most popular form of advertising online. In addition to a whole host of benefits, one of the primary reasons for this popularity is that it offers you the… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Common Mistakes When Using Pay Per Click Advertising

Although search engine optimisation (SEO) is an excellent way to get free traffic to your website, it’s not all of the available traffic. Even more exposure for your website can be gained… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Winning PPC Management