The Inn Blog Reviews

Now i am going to show you a strategy for making a little big money with Google Adsense.i think it is obvious but there may be a few people who have not yet noticed it, especially newbies.Anyone can put an adsense ad on their site but where does the traffic come from?The chance of getting traffic from a blog or SEO is quite slim. Here is my advice: Be a traffic middleman.Get quick, cheap, quality traffic to your website by buying keyword ads on the small PPC search engines, and when people click on your ad and are taken to your site, immediately show them relevant Adsense ads, and optimize your site to get them click on these ads. You are paying small pennies for the visitors, but you can earn a few dollars if that same visitor clicks on Adsense ad on your site. Thats because Google advertisers pay alot more money to be seen. if you bid 10 cents for a keyword on another PPC search engine and get 50 cents from Adsense, thats highly cool.There are a lot of keywords that you can buy ads for cheaply on the other PPC sites.Yet many of the same keywords are very expensive on Google. For example; i look on Miva.com for a popular keyphrase i may want to market, “online money”, and see that it currently costs $0.21 per click to appear in the 1st position.Now i look on Overture’s max bid for that keyphrase and see that advertisers are bidding up to $7.00 per click.The Overture bids indicate to me that advertisers on Google are bidding similarly. Online Overture tells you exact amounts that advertisers are bidding, but Google Adwords advertisers tend to bid similar maximums.Yet its a fact that Google advertisers pay most.Some advertisers bid up to $250 per click! So, now you create a page on your website specifically about “online money”.Then what you need to do is optimize your page for Adsense ads so as to get your visitors to click on them so that you can make money with this strategy.?ts important to note that while optimizing your page, you do not violate Google’s Terms Of Use, otherwise Google will ban you. Now, in order to trigger a Google ad for your example keyphrase “online money”, you must make sure you have the keyphrase “online money” in your page title, in the meta tags, in the description tag and withing the text of your paragraphs several times, make sure you bold it at least once.Also have a h1 and h2 heading tag on the page with “online money” as well.And also have a link somewhere on the site, linking back to your homepage, with an anchor text of “online money”. By optimizing your page for this keyphrase, and sending people who click on your Other PPC Search Engine Ad to this same page, your website will automatically display the top 3-4 Google Adwords ads for keyphrase “online money” .Now if the top 3-4 Google Adwords advertisers are paying $7 per click for that keyphrase , you can expect to earn close to $3.50 for every person that clicks on the Google Adsense ads on your site.So you make $3.29 for doing nothing but sending someone from another PPC search engine to a Google advertiser’s website.Now imagine if you repeat this over and over every day for thousands of keywords. Online Marketing can be considered useful for those who are engaged in similar subjects with this as an additional info. Fatih Bulut is a student at the University of Istanbul, taking up Computer Engineering and Business Administration.He has been engaged in internet marketing and web design since the very beginning of high school times.Those who are seeking additional info/material as to Online Marketing and Web Design may want to take a quick look at my blogs that i’ve been into for several months. Article Source: http://www.articlesbase.com/ppc-advertising-articles/a-pay-per-click-strategy-1651666.html

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A Pay Per Click Strategy

The beginning of the year is a great time to take a step back and to re-evaluate marketing plans for your clients. Of course, one key ingredient in a successful marketing plan is the website. Over the next couple of months, the Google Agency Team will be blogging about how you can work with your clients to review their website and landing page performance for 2010. Today, we'll discuss how site testing can benefit both you and your clients. 1. Testing is good for PPC management agencies Whether you specialize solely in pay-per-click management or you also help your clients with website design, the creation and optimization of landing pages for the best possible user experience will help you achieve your performance goals. We've all seen this situation before: you've already worked exhaustively to ensure that your search marketing efforts are bringing in relevant traffic, but are still not seeing conversion results. The reason? The current format and messaging on the site does little to retain even the most qualified traffic. Remember that doubling your conversion rate is essentially the same as doubling your traffic at your current conversion rate. (click here to view image) If you're a design shop, establishing a strong culture of testing will also bring great benefits. As with PPC campaigns, it's best to consistently monitor current site performance and then optimize based on data. Even if you've designed the site yourself, there's no way to predict exactly how it will perform and as a result, there will always be an opportunity for incremental improvements. Build these expectations in with your design clients. Consider also that market and visitor expectations change frequently (e.g. holidays and the recession). The beauty of testing and re-optimization is that you can address the immediate site issues and help the client adapt to any changing conditions. 2. Testing is good for your clients Often a major concern from clients is the production resources and money necessary to move forward with testing. But it's worth it! We all know we shouldn't judge a book by its cover; but let's face it, first impressions matter, especially on the internet. If users don't like what they see at first glance - even if it's for a superficial reason - they are likely to move on. Explore the possibilities with your client. We have an extensive library of success stories with Google Website Optimizer that showcase some of the increases in conversion rates for businesses that have done landing page testing. Higher conversion rates mean more sales and/or leads at the same cost. If the client already is doing PPC and has an understanding of the opportunities in online marketing, the importance of providing visitors with the right on-site experience for their goals will be easy to demonstrate. Your client will appreciate your expertise in helping to develop this crucial piece of their marketing plan. 3. You likely have the data to identify site problems If your client has web analytics data, you can begin to identify site and landing page weaknesses today. In Google Analytics, the "Content" section houses some of the most useful reports. Start by looking at Top Landing Pages. If the bounce rate of these pages is higher than or close to the site average, you may want to examine possible issues with these pages that would cause a user to leave the client's site. To see if visitors are proceeding down the expected path, set up a funnel if you haven't already to find out if there is kink in the trajectory to conversion (i.e. if visitor volume is dropping off at any point in the process). You can then open your Navigation Summary to see where those visitors are actually exiting out of the funnel. 4. You can test with Google Website Optimizer for free Remember that while Analytics may help identify issues with the site or landing page, a website testing tool can help you find the solution. With Google Website Optimizer, you can quickly set up a A/B or multivariate test. Website Optimizer can work with almost any site infrastructure or type . It's free and easy to get started, and a great way to add value to your existing client services. Be sure to check back soon when we explore more ways to use your Analytics data, industry-specific challenges, and testing strategies. Happy Testing! Posted by Michael Giannotti, Agency Team

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Four things agencies should know about site testing