The Inn Blog Reviews

For the sixth installment of the Holiday Campaign Countdown series , I am happy to share some tips on the Opportunities tab to ensure you're maximizing coverage for your clients this holiday season. Opportunities tab serves as a central location for easy access to budget and keyword suggestions, as well as other AdWords tools you've used before. (Click to view full size image) The 'Budget Ideas' area will suggest you adjust your budget if your campaigns are missing out on valuable traffic due to budget constraints or increased click volume on keywords popular around the holidays. To help you decide, this section will demonstrate potential increased click and impression volume that would result from an increased investment. The 'Keyword Ideas' area will provide automatically customized keyword suggestions based on your client's website, account information, and actual searches on Google.com. Like the budget suggestions, you will be able to see the traffic increase that would result from including additional keywords. Since some suggestions are based on actual searches performed on Google.com, you may find some cost-effective long tail keywords to add to your client's list. The tool will even suggest specific campaigns and ad groups in which to add these keywords. The best part is - you can add them right from the tab into the campaigns! You'll also notice that other familiar AdWords tools are available on the Opportunities tab on the lower left hand side of the page. You know your clients' businesses best - so please assess our suggestions with your clients' goals in mind. Finally, visit this tab often - we'll be refreshing suggestions every few weeks and adding new features soon! For additional information on the Opportunities tab, visit the AdWords Help Center . Posted by Erin McMahon, Agency Team

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Maximize coverage this season with Opportunities Tab

The snow showers which dusted the Northeast last week were a great (albeit chilly) reminder that the holidays will be here before we know it. To help keep your spirits warm, the fifth installment in our Holiday Campaign Countdown series brings you a gift that keeps on giving - daily holiday posts on the Google Retail blog , which will run through the end of 2009. These posts will provide you with useful data to better understand consumer intentions and purchase trends so that you may refine your clients' marketing plans accordingly. For a little taste of what's to come, check out the posts on holiday purchase trends to date and early bird vs. last minute shoppers data . Interested in having these posts delivered right to your inbox? Subscribe to the Retail blog here . Posted by Katie Wasilenko, Agency Marketing

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Retail blog: the gift that keeps on giving

For the fourth installment in our Holiday Campaign Countdown series, we reached out to our friends on the Google Product Search team for some quick, cost-effective tips for expanding clients' online presence during the holiday season. Here's what Vivek Tata, Product Marketing Manager, has to share: Over the past few months, Google Product Search has released some great new features for both shoppers and merchants. Heading into the holiday season, we want to make sure our merchants have all the information needed to maximize the impact of data feeds. Here's a checklist to make sure you're set for the holidays. Submit all recommended and optional attributes , wherever they're relevant: Help shoppers make the best decisions by providing them with as much information as possible. For example, make sure you're submitting the UPC, Brand, and Product Type attributes. Use the Google Local Business Center to provide local store locations: Google Product Search is now showing local store locations in our search results, so make sure your clients are sending us this data . Also, if they do have local stores, make sure to include the " online only " attribute in the Product Search feed for any items they don't stock in stores. Send your clients' largest and highest-quality images: We're planning on experimenting with displays that use large images; products that have big, high-quality images will stand out. Please send us images that are at least 300x300 pixels, without resizing them. Track your traffic: Use Google Analytics or your favorite web analytics program to track your traffic. For additional information, visit our site for merchants . You may also follow us on the Google Merchant Blog . Thanks Vivek, and happy planning! Posted by Katie Wasilenko, Agency Marketing

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Holiday Campaign Countdown - Get a boost from Google Product Search