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New Year, New Look for Google for Advertisers

cgseo — Wed, 13 Jan 2010 14:03:00 +0000

The New Year festivities have come and gone, and it's now time to return to the daily grind. To add a little color to the January doldroms, we're pleased to share the newly redesigned Google for Advertisers - the central destination for advertisers and their agency partners to understand what it is Google does for advertising. So what has changed? One big change is the homepage where we now illustrate how Google's tools work together to support the entire value chain of marketing, from insights to creative to media to measurement and optimization . We've been calling these areas of focus the "marketing cycle" and we hope it's a clear and lasting way to help advertisers and agencies make sense of how everything they're working on fits with everything we're working on. Beyond the new homepage, we added fresh content like our video overview of the Google Content Network and ways to stay up-to-date through twitter, trainings and quick videos. Because we work with partners from around the globe, we're working hard to translate the site into additional languages and create locally-relevant content in other parts of the world. To kick off this effort, we're pleased to introduce our first localized site - Google for Advertisers UK . To check out the new sites, please visit Google.com/advertisers or Google.co.uk/advertisers . Happy New Year! Posted by Oliver Deighton, Business Marketing

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New Year, New Look for Google for Advertisers

New resource for display advertisers on the Content Network

cgseo — Mon, 14 Dec 2009 18:55:00 +0000

In the last 18 months or so we have made significant changes to the Google Content Network to deliver better performance for advertisers and agencies and to simplify the process of serving ads across a range of websites. As we roll out more features, we want to make it easy for you to keep up and understand what best fits your needs. To this effect, we've just launched a new Content Network brand channel on YouTube . The site is stockpiled with videos, links and downloads about the full suite of features and solutions on the Content Network. Structured into four key sections, you can learn about various products across the campaign execution cycle and how they help you achieve your various advertising goals. Case studies and research papers from various industries show what the most successful advertisers on the Content Network are doing. And if you need help getting started, please contact us (response times will vary). And last but not the least, we've also introduced a new creative direction for our videos, to add some color and fun. Enjoy the first 5 videos below, and let us know what you think by sharing your comments on YouTube. ( click here to view videos ) And you can always bookmark the playlist . Posted by Aman Govil, Product Marketing Manager, Google Content Network

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New resource for display advertisers on the Content Network

New search ads formats, an overview

Fri, 04 Dec 2009 20:30:00 +0000

Last week Susan Wojcicki, VP, Product Management, shared an update on some of the new search ad formats we've been testing. Knowing that you're knee deep in holiday campaigns and 2010 planning, we wanted to share an overview of these formats with you so that you may consider them for your strategies. As you'll see, each of the new formats aims to provide additional information, delivered in the most useful format (whether it be images, videos, or maps) to help users make better informed decisions. Ad Sitelinks: In early November we launched Ad Sitelinks, a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites. Product Extensions: Similar to Ad Sitelinks, product extensions enrich existing AdWords ads with additional relevant information - in this case, information on products included in an advertiser's Google Merchant Center account. Location Extensions: For advertisers with a brick-and-mortar presence, Location Extensions enable them to dynamically attach business addresses to ads. Comparison Ads: Comparison Ads , which are currently being tested by a limited number of advertisers in the mortgage/refinance space, will enable users to specify what they're looking for and compare prices in a single space. For more information on the new search ad formats, visit the Official Google Blog or the Inside AdWords Blog . Posted by Agency Ad Solutions Blog Team

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New search ads formats, an overview

Google Content Network Blast delivers a big bang for your buck

cgseo — Mon, 16 Nov 2009 19:42:00 +0000

If you live in the New York area, you may have heard or seen the so-called "Google surge," or Google Content Network blast that NY Mayor Bloomberg used to impact voters' decisions in the final hours of the mayor's reelection race. An increasing number of advertisers across industries, including auto, retail, and entertainment, have also used Google Content Network blasts to drive awareness of a new vehicle launch, viewer tune-in for a show, or traffic to an online contest with great success. The Google Content Network blast entails serving up an advertiser's ads on multiple Google Content Network sites over a specific period of time, blanketing a particular geographic region, audience segment, or high traffic sites, depending on the advertiser's goal. On average, blasts can deliver 100 million ad impressions in 24-48 hours. But you're probably wondering what is special about Google Content Network blasts versus your typical portal homepage buy? Google Content Network blasts deliver your message on a larger universe of sites than a single portal homepage, thereby reaching more of your customers. In a recent Google and TNS Compete study for a large automaker 1 , we found that Google Content Network blasts reach 58% of online auto buyers, which is 20% more than a top portal homepage 2 , and 23% of buyers were reached exclusively on sites available only on the Google Content Network 2 . In addition, 30% of auto buyers never went to one of the major portal homepages 6 to 9 months prior to purchasing their vehicle 3 . And the best part of all is Google Content Network blasts require no advance booking and deliver relevant ads at a much lower CPM than portal takeovers. So, as we enter the peak holiday shopping season, consider how you're getting the word out on your merchandise and holiday offerings. Want to make a last minute big impression? Visit The Google Content Network site to learn more, and try out a Google Content Network blast for yourself. 1 Google, Inc. and TNS Compete study for large automaker, May 2009 2 Reach is based on a custom GCN site pack using a parameter of 2% buyer composition mix per site 3 Based on observed clickstream behavior of buyers Posted by Keiko Tokuda, Google Content Network Marketing Team

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Google Content Network Blast delivers a big bang for your buck

Google Ad Planner and DFA updates provide more data, more ways

Thu, 12 Nov 2009 16:10:00 +0000

The latest enhancements to Google Ad Planner and DoubleClick's DART for Advertisers (DFA) bring new ways to help streamline your online display advertising workflow. With the newly launched DFA Analytics beta and beta integration of Google Ad Planner into the DFA platform, you'll now have a singular, seamless portal for planning, executing, and measuring campaigns -- with just one login. This unified set of tools, all accessible through the DFA platform, bring more efficiency to the campaign management process, saving valuable time and resources. Beyond access enhancements, both DFA Analytics and Ad Planner also provide you with more data and more ways to analyze it. We've summarized the changes to each product for quick reference below, but be sure to check out the official DoubleClick and Ad Planner blog posts for full details. The new DFA Analytics beta helps you: Gain insights quickly. Interactive reports mean easier navigation through your accounts and data. You can model data in charts and graphs, as well as drill up and down through criteria such as advertiser, campaign, or targeting settings. Get your reports faster. Reports update frequently - every few hours - and the new user interface enables you to access your data quickly. Use new types of reports. Pull geographic delivery data. Additional reports show delivery data by bandwidth, browser, and operating system. And Ad Planner's new capabilities now enable you to: View subdomain data. See data including traffic estimates and demographics for the largest ten subdomains of any top-level domain. Once you identify subdomains to add, you can do so easily in Ad Planner. See available ad placements while researching sites. You'll also be able to search for ad placements alongside domains on the "Search by audience" tab and see traffic and demographic estimates for each placement Visualize audience data easily. Quickly compare reach and relevancy of sites you select with a new interactive graph. Access more granular publisher data. With publishers now able to opt-in their Analytics data, you'll receive more accurate and specific information about their sites. Use Ad Planner within DoubleClick DFA. Log in to your DoubleClick DFA account to access Ad Planner and have one tool for campaign planning, trafficking, and measurement. (Note: This feature is rolling out to all users over the next couple weeks) If you haven't yet tried Ad Planner, give it a go at www.google.com/adplanner . And for more information on DART for Advertisers, visit DoubleClick.com and fill out an inquiry form . Posted by Agency Ad Solutions Blog Team

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Google Ad Planner and DFA updates provide more data, more ways

Display Week is Back!

cgseo — Fri, 06 Nov 2009 23:05:00 +0000

The leaves are changing and there's a chill in the air. Hot cocoa and comfort foods are just around the corner. Get ready to warm up with, you guessed it, Display Week! On Monday November 9, 2009, we kick off our quarterly Display Week webinar series including 10 Tips for Display in 2010 , YouTube Promoted Videos , and some very exciting Ad Planner demonstrations . Webinar seats are limited so sign up today for the week of display. If you can't make the festivities, don't fret. All sessions will be recorded and posted to the training site after the week wraps up. See you online! Posted by Kate Stonich, Agency Team

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Display Week is Back!

Maximize coverage this season with Opportunities Tab

cgseo — Fri, 30 Oct 2009 18:00:00 +0000

For the sixth installment of the Holiday Campaign Countdown series , I am happy to share some tips on the Opportunities tab to ensure you're maximizing coverage for your clients this holiday season. Opportunities tab serves as a central location for easy access to budget and keyword suggestions, as well as other AdWords tools you've used before. (Click to view full size image) The 'Budget Ideas' area will suggest you adjust your budget if your campaigns are missing out on valuable traffic due to budget constraints or increased click volume on keywords popular around the holidays. To help you decide, this section will demonstrate potential increased click and impression volume that would result from an increased investment. The 'Keyword Ideas' area will provide automatically customized keyword suggestions based on your client's website, account information, and actual searches on Google.com. Like the budget suggestions, you will be able to see the traffic increase that would result from including additional keywords. Since some suggestions are based on actual searches performed on Google.com, you may find some cost-effective long tail keywords to add to your client's list. The tool will even suggest specific campaigns and ad groups in which to add these keywords. The best part is - you can add them right from the tab into the campaigns! You'll also notice that other familiar AdWords tools are available on the Opportunities tab on the lower left hand side of the page. You know your clients' businesses best - so please assess our suggestions with your clients' goals in mind. Finally, visit this tab often - we'll be refreshing suggestions every few weeks and adding new features soon! For additional information on the Opportunities tab, visit the AdWords Help Center . Posted by Erin McMahon, Agency Team

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Maximize coverage this season with Opportunities Tab

Helping your clients "Go Mobile"

Thu, 15 Oct 2009 18:54:00 +0000

With smartphone shipments set to outpace PCs shipments in 2009 1 , a staggering number of people are accessing the Internet on mobile web browsers. With audiences increasingly going mobile, reaching consumers on their mobile phones is a growing and important media channel for many marketers. This unique platform offers many opportunities for your clients to engage with their audience because mobile devices are nearly always within their reach. AdWords helps you go mobile with ease by extending your clients' search and display campaigns to mobile platforms. Whether you're new to mobile or have been using it since day one, we want to share with you a new resource that will help you incorporate mobile into your marketing campaigns: Go Mobile ! Designed to help you and your clients reach audiences, the Go Mobile ! site has tips that help you think about how to incorporate mobile into your clients' marketing campaigns - from ensuring that their site is mobile-friendly to how you can leverage location-based technologies to interact with your audience. We hope you'll find it useful in helping to connect your clients to their ever-growing base of mobile consumers. [1] Source: Gartner and IDC Posted by the Agency Ad Solutions Blog Team

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Helping your clients "Go Mobile"

Holiday Campaign Countdown – Think with Google: Consumer Intentions for Holiday 2009

Tue, 13 Oct 2009 17:00:00 +0000

Helping your clients attract the right consumers this holiday season will be more important than ever, which is why for the third installment of the Holiday Campaign Countdown series, we'd like to invite you to the webinar "Think with Google: Consumer Intentions for Holiday 2009." Join us as we share findings from new research on consumer plans for the 2009 holiday season and strategies agencies and marketers can take to better target and reach their customers. During the webinar, we will discuss: How consumer behavior has changed and how shopping habits look headed into the holiday season What changing consumer behavior means for your search and online marketing strategies Recommendations for how to effectively target your audience Details: Tuesday, October 20th 2009 11amPST / 1pmCST / 2pmEST Register here Posted by Eric Lopez, Retail Marketing

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Holiday Campaign Countdown - Think with Google: Consumer Intentions for Holiday 2009

Tools, tours, and content strategies with Google at ad:tech

Fri, 09 Oct 2009 21:30:00 +0000

Coming to ad:tech New York ? So are we! We're organizing a number of sessions at ad:tech and its partner conference, Content Revenue Strategies (CRS) , to help agencies get more out of their search and display spend with Google. Here's the lowdown: The Google Ads Factory Tour, 11/4/09-11/5/09 The Factory Tour consists of two days of live workshops at ad:tech NY designed to provide you with a comprehensive overview of Google's latest measurement and optimization tools. You'll hear directly from the Google ads team, and walk away with practical tips you can immediately use to improve search and display performance. The first day will focus on optimizing search and display campaigns. We'll spend the morning highlighting recently released AdWords search optimization tools such as the Opportunities tab and Bid Simulator, and in the afternoon we'll take you through effective optimization techniques for text and display campaigns on the Google Content Network. The second day we'll expand our scope to cover measurement tools such as Google Analytics and Website Optimizer, search ads quality, and advertising strategies for local and mobile campaigns. The Factory Tour is open to all exhibit hall and conference passholders. Content Revenue Strategies, 11/5/09 Formerly known as ADSPACE, CRS is the first and only expo dedicated to AdSense and contextual advertising. CRS will take place alongside ad:tech New York and offers sessions tailored to advertisers as well as small and medium sized publishers. Here you can attend sessions designed to help your clients maximize their performance on the Google Content Network and on emerging blog, video and social media networks. Additionally, a team of AdWords and AdSense optimizers will be present at the conference to meet you and answer your questions. You can stop by our Optimization Lounge to receive customized performance tips for your clients' campaigns, as well as share your product feedback and suggestions. Both CRS and the Google Ads Factory Tour will be held in the Javits Center along with the rest of ad:tech NY. We recommend you register ahead of time to save on admission fees. Enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass. Hope to see you next month in NYC! Posted by Devin Sandoz, Product Marketing Manager

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Tools, tours, and content strategies with Google at ad:tech