Thursday, October 15th, 2009 at 12:54 pm
With smartphone shipments set to outpace PCs shipments in 2009 1 , a staggering number of people are accessing the Internet on mobile web browsers. With audiences increasingly going mobile, reaching consumers on their mobile phones is a growing and important media channel for many marketers. This unique platform offers many opportunities for your clients to engage with their audience because mobile devices are nearly always within their reach. AdWords helps you go mobile with ease by extending your clients' search and display campaigns to mobile platforms. Whether you're new to mobile or have been using it since day one, we want to share with you a new resource that will help you incorporate mobile into your marketing campaigns: Go Mobile ! Designed to help you and your clients reach audiences, the Go Mobile ! site has tips that help you think about how to incorporate mobile into your clients' marketing campaigns - from ensuring that their site is mobile-friendly to how you can leverage location-based technologies to interact with your audience. We hope you'll find it useful in helping to connect your clients to their ever-growing base of mobile consumers. [1] Source: Gartner and IDC Posted by the Agency Ad Solutions Blog Team
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Helping your clients "Go Mobile"
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Tuesday, October 13th, 2009 at 11:00 am
Helping your clients attract the right consumers this holiday season will be more important than ever, which is why for the third installment of the Holiday Campaign Countdown series, we'd like to invite you to the webinar "Think with Google: Consumer Intentions for Holiday 2009." Join us as we share findings from new research on consumer plans for the 2009 holiday season and strategies agencies and marketers can take to better target and reach their customers. During the webinar, we will discuss: How consumer behavior has changed and how shopping habits look headed into the holiday season What changing consumer behavior means for your search and online marketing strategies Recommendations for how to effectively target your audience Details: Tuesday, October 20th 2009 11amPST / 1pmCST / 2pmEST Register here Posted by Eric Lopez, Retail Marketing
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Holiday Campaign Countdown - Think with Google: Consumer Intentions for Holiday 2009
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Friday, October 9th, 2009 at 3:30 pm
Coming to ad:tech New York ? So are we! We're organizing a number of sessions at ad:tech and its partner conference, Content Revenue Strategies (CRS) , to help agencies get more out of their search and display spend with Google. Here's the lowdown: The Google Ads Factory Tour, 11/4/09-11/5/09 The Factory Tour consists of two days of live workshops at ad:tech NY designed to provide you with a comprehensive overview of Google's latest measurement and optimization tools. You'll hear directly from the Google ads team, and walk away with practical tips you can immediately use to improve search and display performance. The first day will focus on optimizing search and display campaigns. We'll spend the morning highlighting recently released AdWords search optimization tools such as the Opportunities tab and Bid Simulator, and in the afternoon we'll take you through effective optimization techniques for text and display campaigns on the Google Content Network. The second day we'll expand our scope to cover measurement tools such as Google Analytics and Website Optimizer, search ads quality, and advertising strategies for local and mobile campaigns. The Factory Tour is open to all exhibit hall and conference passholders. Content Revenue Strategies, 11/5/09 Formerly known as ADSPACE, CRS is the first and only expo dedicated to AdSense and contextual advertising. CRS will take place alongside ad:tech New York and offers sessions tailored to advertisers as well as small and medium sized publishers. Here you can attend sessions designed to help your clients maximize their performance on the Google Content Network and on emerging blog, video and social media networks. Additionally, a team of AdWords and AdSense optimizers will be present at the conference to meet you and answer your questions. You can stop by our Optimization Lounge to receive customized performance tips for your clients' campaigns, as well as share your product feedback and suggestions. Both CRS and the Google Ads Factory Tour will be held in the Javits Center along with the rest of ad:tech NY. We recommend you register ahead of time to save on admission fees. Enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass. Hope to see you next month in NYC! Posted by Devin Sandoz, Product Marketing Manager
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Tools, tours, and content strategies with Google at ad:tech
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