The Inn Blog Reviews

Google Analytics just stepped out with a host of new features today, enhancing the product to further meet the needs of a range of businesses. There are eight new features, and we've selected two of our favorites as a sneak peek: New engagement goals: You can now set goals for Time On Site and Pages Per Visit to help measure user engagement and branding success on your client's site. In addition, you can now define up to 20 goals per profile. Analytics Intelligence: Everyone wants more data, but evaluating it all can be a battle. Analytics Intelligence aims to help ease the process, with automatic alerts to significant changes in the data patterns of your site metrics. You'll be able to identify sudden, uncharacteristic changes in traffic patterns so that you can diagnose the issue and react more quickly. Read all about the new features in the Google Analytics Blog post , and check out the associated videos on the Google Analytics YouTube Channel . Posted by Agency Ad Solutions Blog Team

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Google Analytics new features announced

A few weeks ago, Josh Dreller, Vice President of Media Technology for Fuor Digital, sat down with one of our own Content Optimization Specialists, Jasper Seldin. Josh had some questions about the Google Content Network, and in this interview on the Search Engine Land blog, Jasper shares his thoughts on some hot topics, including: Best practices for using negative keywords on the Content Network How costs-per-click are calculated on the Content Network How content targeting identifies themes in ads and web pages Tips for setting up direct response campaigns on the Content Network Read the full article to uncover all the details that Jasper shared with Josh, and for more information about the Content Network, check out our Content Network site . Posted by the Agency Ad Solutions Blog Team

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Google Content Network Q&A

Coming to ad:tech New York ? So are we! We're organizing a number of sessions at ad:tech and its partner conference, Content Revenue Strategies (CRS) , to help agencies get more out of their search and display spend with Google. Here's the lowdown: The Google Ads Factory Tour, 11/4/09-11/5/09 The Factory Tour consists of two days of live workshops at ad:tech NY designed to provide you with a comprehensive overview of Google's latest measurement and optimization tools. You'll hear directly from the Google ads team, and walk away with practical tips you can immediately use to improve search and display performance. The first day will focus on optimizing search and display campaigns. We'll spend the morning highlighting recently released AdWords search optimization tools such as the Opportunities tab and Bid Simulator, and in the afternoon we'll take you through effective optimization techniques for text and display campaigns on the Google Content Network. The second day we'll expand our scope to cover measurement tools such as Google Analytics and Website Optimizer, search ads quality, and advertising strategies for local and mobile campaigns. The Factory Tour is open to all exhibit hall and conference passholders. Content Revenue Strategies, 11/5/09 Formerly known as ADSPACE, CRS is the first and only expo dedicated to AdSense and contextual advertising. CRS will take place alongside ad:tech New York and offers sessions tailored to advertisers as well as small and medium sized publishers. Here you can attend sessions designed to help your clients maximize their performance on the Google Content Network and on emerging blog, video and social media networks. Additionally, a team of AdWords and AdSense optimizers will be present at the conference to meet you and answer your questions. You can stop by our Optimization Lounge to receive customized performance tips for your clients' campaigns, as well as share your product feedback and suggestions. Both CRS and the Google Ads Factory Tour will be held in the Javits Center along with the rest of ad:tech NY. We recommend you register ahead of time to save on admission fees. Enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass. Hope to see you next month in NYC! Posted by Devin Sandoz, Product Marketing Manager

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Tools, tours, and content strategies with Google at ad:tech