The Inn Blog Reviews

Quality score is very important in any Adwords campaign. Higher quality scores will give you cheaper CPC and higher ad position. First of all, if you don´t know already you MUST know what is the Google Keywords Tool. It´s an amazing service that you can use for free, and will give you plenty of keyword ideas. It is an amazing tool. A “must” if you using adwords or any other ppc advertising service. These are the some of the things that you can do to increase the quality score: Create a doorway page: For those who don´t know, a doorway page is a simple web page that has the purpose to lead to a main website. Why do you need this? Google does not like people that put affiliate links on their ads. If you do that, you will get lower quality score, which means higher cpc and lower ad position. So, all you need to do is build a simple HTML page talking about the product and from there, direct people to your affiliate company. Paying on time: This does not effects directly your quality score, but effects your reputations. People that keep paying late their bills on adwords, will be seen by google as people not responsible and that don´t know what are doing. You will get higher cpc if you don´t pay on time. Keywords: This is where most people fail. First of all let me explain you how you should come up with your keywords. Many people just go to the google keyword tool or any other keyword program and get all the keywords from there, but they might be doing it wrong. First of all you have to come up with some keywords on your own. If you can get 5 or 10 keywords, that´s good enough to start. Now that you have those keywords, type one by one on the google keyword tool. Most of the people grab on all the keywords, and mix into a single campaign. Doing this, google will look at your campaign and will see that is not a targeted one. You will get higher cpc and lower ad position. So, what should i do? Remember those keywords that you come up on your own? Type your first keywords on the google keyword tool and get the keyword ideas related to that keyword. You should make 1 campaign ONLY for this keyword and the keywords related. When you do this with another keyword you should repeat the process BUT make a second campaign, and so on. The Honest Way: If you are serious about learning how to make money online, be it for a little extra cash, or to replace your income, the best place to start is with Mack Michael´s Program . Mack and his team of experts will take you by the hand and show you every step you need to take to start making money . Article Source: http://www.articlesbase.com/ppc-advertising-articles/how-to-increase-your-quality-score-on-google-adwords-1665975.html

Continued here:
How to Increase Your Quality Score on Google Adwords

The end of the year is typically a time to reflect on the past 12 months and plan for the next adventure. Taking inspiration from our favorite pre-holiday work distraction, we are pleased to bring you the Agency blog's own "best of 2009." Your visits and time spent on site helped us identify the information, ideas and resources that can best help you move your clients' businesses forward. 1. Google Content Network tips and tools - Knowing that the Content Network offers the opportunity to scalably expand your clients' reach, we posted on a number of Content Network topics , ranging from tools to optimization tips to training resources . We hope that they enabled you to plan, execute and measure your Content Network campaigns in the most impactful, efficient and cost-effective ways possible. 2. Quality Score - A key element of successful campaigns is ensuring that they have the strongest Quality Score possible. Whether you're brand new to search marketing, or were one of the first search advertisers on the scene, there's always something new to learn about Quality Score. To help you get the strongest Quality Score, we ran our Quality Score series and will continue to post new tips as they become available. 3. Case studies - One piece of feedback we heard is that agencies and advertisers value case studies, as they inspire and instruct with "best in class" examples and useful data points. We also heard that sometimes they're not easy to find. As a result, we added case studies to the 2009 blog list, with topics ranging from online-to-stores successes to effective integrated media campaigns . 4. Training resources - With the frequency of additions and updates to Google's media solutions, you could spend as much time keeping up to speed as you do managing your clients' campaigns. Knowing your time is precious, we focused on webinars and on-demand videos that work with your schedules and deliver just the right amount of information. In addition, we introduced you to Google AgencyLand , our new learning and resources platform for agencies. 5. Analytics - Whether you love data, or love to hate data, data is central to successful campaigns. We want you all to love it, so we posted our favorite Analytics 60-second videos, product updates, as well as useful tips delivered from in-house experts, including Analytics Evangelist Avinash Kaushik. 6. Local marketing resources - Sometimes your clients' customer is half way across the globe; other times the customer is half a block away. Regardless, it is important to market to consumers where they are, and Google has made it easier to do that with new and improved local marketing features , such as Location Extensions and Place Pages in Placement Performance reports . It's been a pleasure blogging for you in 2009, and we look forward to bringing you fresh new tips, tactics, resources and updates in 2010. Posted by Agency Ad Solutions Blog Team

Read the original:
Top topics of 2009, an Agency Blog retrospective

Google Adwords is a fairly unique advertising system, many other ad networks do not take your landing page relevance into consideration, while Adwords bases how much you will pay per click on the “quality” of your landing page. Regardless if you are able to create a high converting landing page, if Google does not like it, they will not run it. Your landing page quality is determined by a system called Quality Score. Quality Score is a rating out of ten, assigned to every keyword individually. This means that if you are running a lot of random keywords in a single Adgroup, your quality score will vary wildly from keyword to keyword. Creating individual Adgroups for keyword sets will somewhat regulate your quality score. In the affiliate marketing industry, it is very difficult to run ads through Adwords. This is caused by the duplicate content filter which would recognize the Ad text on the publishers landing page immediately. The same applies to most lead capture pages, or any page with little text describing what product the user is going to be purchasing. Creating targeted landing pages is an important process when using Adwords. Base the landing pages on your Adgroups if they are well organized. Here are a few simple optimization tips: Lightly increase the keyword density for a few different keywords Create outbound link to sites relevant to your category If you have a secure checkout, promote the security logo (increases consumer confidence as well) Add a YouTube video (create one yourself if need be) Add a comments section (ensure it is strictly moderated) Remove advertisements if they are not what you’re trying to sell These are a few ways to easily optimize your Adwords campaign and save money. Visit my blog for more basic Adwords help . Justin L writes for http://earthtoblog.com Article Source: http://www.articlesbase.com/ppc-advertising-articles/landing-page-optimization-for-lower-cost-bids-1504969.html

Originally posted here:
Landing page optimization for lower cost bids