Pay Per Click Advertising – “Must Know” Secrets For Successful PPC

cgseo — Sat, 09 Jan 2010 16:19:55 +0000

This is the final part of the mini-series on successful PPC campaigns. See my previous two articles on the topic. This article will sum up what is important with your pay per click campaigns and provide a few extra tips. To sum up: 1) Set a daily budget limit. If you don’t do this, it’s very easy for things to get expensive and out of control. 2) Use keywords related to major keywords. This is especially useful in campaigns where you have a lot of competition, such as with annuities or real estate. Find major keywords and “tack on” to them, e.g. “how to find the best real estate deal” is an example if your niche is real estate. 3) Focus on conversions, NOT clicks. Clicks are good only if your conversion rate is worth noting. Forget how many clicks you get and focus on increasing your conversion rates from the clicks. 4) Make sure your ad and landing page match. The ad headline and body should match where you are taking your visitors. If they don’t, you’ll have some ticked off visitors, you’ll waste money and time, and the search engines can penalize your listing with a lower ranking. 5) Test, test, test your ads. The money is in optimization. You optimize by testing dozens, or HUNDREDS of campaigns. Change each piece using the scientific method – one piece at a time. This method takes time but is well worth the investment. One small change can mean the difference between a 1% or 10% conversion. Change the body of the ad, test this as well. You can even test URLs to see if one pulls more than the other. Along the same lines, no PPC campaign can ever be successful without a properly optimized landing page. Your PPC campaign has managed to grab your prospect’s attention, and your landing page’s job is to keep it. Test your landing page against the ppc ad by changing headlines, sub-headlines, the body, even placement of graphics and video. I will go over aspects of a successful landing page in future posts. Other points to consider: 6) Create multiple campaigns and ad groups. This is in line with testing and optimization. When you create ad groups and chunk it down into multiple campaigns, you have more ability to track which ones are yielding the best results. Google and Yahoo both have analytics code you can upload to your website to track conversions and the general flow of traffic through your site. I’ll be more detailed on this aspect later on, but for now, know that the more campaigns, groups and ads you have, the better (generally speaking), because you have much more variety and grounds for testing. 7) Measure your budget and ROI (return on investment) to see if your campaign has been profitable, breaking even or not profitable. Typically, I’ll abandon a campaign if my leads cost more than $12. I will go much more into ROI in another post. There we have it – a nice, basic rundown of PPC mastery. There is much more to it. If you want to learn more, visit the link in the signature section. Wolf Benedict is an established home-based entrepreneur who coaches people on how to make money online. “Want to Start a Business? Do it the RIGHT Way With Training, Support, and Know-how” http://www.30daymarketing.com?t=articlesbasePPC3 Article Source: http://www.articlesbase.com/ppc-advertising-articles/pay-per-click-advertising-must-know-secrets-for-successful-ppc-1688424.html

7 Effective Ways To Boost Traffic To Your Website

Thu, 17 Dec 2009 03:38:03 +0000

You can drive traffic to your website on any budget, and this article outlines all the essential ways through which you can drive traffic to your website. Provide fresh, unique and useful content on your website. People go online to look for information and also buy what they need. It is therefore important for you to have high quality and unique content on your website so that visitors to your website will spend more time on your website, bookmark your website and also buy from you. In addition, if you have lots of useful information on your website, you will be considered as an expert in your niche, and you will therefore easily get customers. Optimize your website for search engines. In order for your site to be found on the search engines when people are looking for information, make sure that your niche keywords and phrases are in your headlines and in the rest of the content on your website. This means that your website will show up and will rank high when people look for those keywords on your website, and this will drive more traffic to your website. Drive traffic to your website using PPC (Pay per Click) advertising. If you have the money to pay for the advertising, you can run an advert with Google Adwords or Yahoo Overture to drive traffic to your website. Write and submit articles. This is a very powerful tool for driving traffic to your website. In all your articles, make sure you have a resources box or author’s biography which will your website’s URL. After reading your article, people will want to visit your website, so the more articles you write the more traffic you will drive to your website. Participate in targeted forums. This is one of the most effective ways of driving traffic to your website. Make useful posts in the forums that are related to your niche, and have your website link in your signature. Use viral marketing to drive traffic to your website. Write free e-books or short reports with a link to your website. Have a link to your website on your blog and on any press release that you write. These will drive traffic to your website. Use video marketing to drive traffic to your website. You can create a video about your product or service that you offer on your website and post that on YouTube. Add your website link on that video, and this will make sure that people who view your video will also visit your website. By following the seven tips outline above, you can drive a lot of traffic to your website, boost your sales and grow your online business profits . I have been in business for 20 years and originate from London. I now live in the country with my wife and 3 children. I still have a business and enjoy writing articles about all the things I have tried in my life. Some that worked and many that didn’t. My aim is to help people in some way that are trying different ways to get ahead. Never give up people! Visit http://cashpointmonkey.com/traffic.aspx for free information and advice. Article Source: http://www.articlesbase.com/ppc-advertising-articles/7-effective-ways-to-boost-traffic-to-your-website-1589364.html

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7 Effective Ways To Boost Traffic To Your Website

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Pay Per Click Advertising – “Must Know” Secrets For Successful PPC

7 Effective Ways To Boost Traffic To Your Website