New ways to optimize Content Network campaigns

Wed, 16 Dec 2009 19:40:00 +0000

We are often asked about how to maximize the ROI from Content Network campaigns. What type of targeting should I use? How many keywords and ad groups should I have? How can I develop effective creatives? Behind the scenes of many new product introductions this year, we have developed a set of best practices to answer some of these questions for you. Recently introduced as part of a new initiative called Optimization University, these are now available to everyone through a series of 6 videos and the Getting Started guide . The guide and videos provide a conceptual walk-through and product demos of major steps in executing a Content Network campaign. campaign setup best practices creative appropriate ad groups selecting effective keywords developing high impact ad creative bidding strategies conversion tracking and tweaking for ROI Along with simple tips and tricks to improve ROI, we also go over several tools, such as Wonder Wheel , Keyword Tool and Conversion Tracking , that help you be more efficient with the process. The recommendations are based on our analysis of thousands of campaigns, successful and unsuccessful ones, to understand what works and what doesn't. They are easy enough for you to start applying them to your campaigns today. If you're starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable. ( click here to view video ) And you can always bookmark the playlist or find all the latest videos on our YouTube channel . Posted by Aman Govil, Product Marketing Manager, Google Content Network

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New ways to optimize Content Network campaigns

Want Profitable PPC Campaigns Quickly- Review of PPC Loophole and Speed PPC V4

cgseo — Sat, 05 Dec 2009 17:34:44 +0000

PPC Loophole and Speed PPC V4 have just been released on December 3,2009 by Australian wunderkin, Jay Stockwell from Queensland. It can be said when first looking at this product that: ”You are very close to success. Even if you are failing now. Here are 3 relatively small improvements that are realistic, practical and actionable that can dramatically transform your business from mediocrity to massive success. Here’s how to do it and the tools you need to execute the how.” PPC Loophole will show you how to do it before you need to spend a cent with Google ,MSN or Yahoo.. The training will give you a clear pathway to this success in the videos. You will learn how to take a $30 a day site and turn it into a $467,200 a year juggernaut leveraging the 3 pivots and the Profit Multiplier. You will discover them at your pace with the specific strategy training and tools to execute this pathway in PPCLoophole. It’s an amazingly powerful combination for success. I have owned Speed PPC V2, and V3 and the productivity gains that you will get from the new Speed PPC V4 2010 will shock you. No more tedious and time consuming manual work in order to set your Pay Per Click Advertising in motion. The useful tools and Dynamic Landing Page Creators, including a brand new Word Press Plugin for dynamic landing pages within WordPress will make you deliver the experience to the searcher and improve your quality score in the process. Here is a listing of the valuable functions and time saving actions you will find in Speed PPC V4, a Windows Tool, built on the Microsoft .net platform. SpeedPPC V4 brings with it lots of new cutting edge features that can only serve to make you faster to market, which will soon be the most important metric. * All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information. * Work efficiently following a streamlined workflow – through the logically ordered tabs dedicated to each step of the campaign process. * Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client. * Never lose a campaign by accident with our new automatic “save on close” feature * Save time exporting your SpeedPPC campaigns and set your output to automatically export after building * Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another. * Lots of interface improvements to allow for better workflow and ease of use. Campaign Building * Completely rewritten campaign building allows for 300% faster build times. * Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists). * Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net). * Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords. * Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination. * Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds. * Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types. * Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only). * In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file. * A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads. * Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc. * Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group. * Enjoy more flexibility in your ad group creation with expanded grouping choices including: * Creating ad groups based on 1-3 expansion lists * Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you. * Create multiple keyword ad groups, under the same campaign * Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each. * Make quick re-arrangements using the “drag and drop” feature to drag keywords from one ad group and drop them into other ad groups. * Quick options to add and remove ad groups from the Ad Group viewing window. * Easily change your ad grouping and re-build your ad groups at the press of a button. * Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature * Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders * The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs * Need a fresh slate? Start from fresh and clear all your ads with the click of a button. Landing Pages and URLs * Improve your tracking by building unique keyword URLs in the new dedicated landing page tab * Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign. * Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns. * Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting. * There is added new token functionality to SpeedPPC’s unique set of dynamic insertion variables: * Insert more relevant keywords into your ads and landing pages with additional tokens expansion2 and expansion3 for multiple expansion lists. * Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best. * Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability. * A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool. * Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field. * 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network. * Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content. * Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once. A word of warning, if you are a beginner and have no experience at all with pay Per Click or Pay-Per- Click advertising then this may not be for you. You alone can decide that, but I do not want you to spend money and be disappointed with the product. If after this detailed review you decide you want to hear more about this topic please visit the PPC Loophole Bonus site, complete with video discussions. The useful tools and Dynamic Landing Page Creators, including a brand new Word Press Plugin for dynamic landing pages within WordPress will make you deliver the experience to the searcher and improve your quality score in the process.I invite you to see if PPC Loophole is for you at this time and see the entire site for more info and bonuses. Article Source: http://www.articlesbase.com/ppc-advertising-articles/want-profitable-ppc-campaigns-quickly-review-of-ppc-loophole-and-speed-ppc-v4-1543554.html

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New ways to optimize Content Network campaigns

Want Profitable PPC Campaigns Quickly- Review of PPC Loophole and Speed PPC V4