The Inn Blog Reviews

The beginning of the year is a great time to take a step back and to re-evaluate marketing plans for your clients. Of course, one key ingredient in a successful marketing plan is the website. Over the next couple of months, the Google Agency Team will be blogging about how you can work with your clients to review their website and landing page performance for 2010. Today, we'll discuss how site testing can benefit both you and your clients. 1. Testing is good for PPC management agencies Whether you specialize solely in pay-per-click management or you also help your clients with website design, the creation and optimization of landing pages for the best possible user experience will help you achieve your performance goals. We've all seen this situation before: you've already worked exhaustively to ensure that your search marketing efforts are bringing in relevant traffic, but are still not seeing conversion results. The reason? The current format and messaging on the site does little to retain even the most qualified traffic. Remember that doubling your conversion rate is essentially the same as doubling your traffic at your current conversion rate. (click here to view image) If you're a design shop, establishing a strong culture of testing will also bring great benefits. As with PPC campaigns, it's best to consistently monitor current site performance and then optimize based on data. Even if you've designed the site yourself, there's no way to predict exactly how it will perform and as a result, there will always be an opportunity for incremental improvements. Build these expectations in with your design clients. Consider also that market and visitor expectations change frequently (e.g. holidays and the recession). The beauty of testing and re-optimization is that you can address the immediate site issues and help the client adapt to any changing conditions. 2. Testing is good for your clients Often a major concern from clients is the production resources and money necessary to move forward with testing. But it's worth it! We all know we shouldn't judge a book by its cover; but let's face it, first impressions matter, especially on the internet. If users don't like what they see at first glance - even if it's for a superficial reason - they are likely to move on. Explore the possibilities with your client. We have an extensive library of success stories with Google Website Optimizer that showcase some of the increases in conversion rates for businesses that have done landing page testing. Higher conversion rates mean more sales and/or leads at the same cost. If the client already is doing PPC and has an understanding of the opportunities in online marketing, the importance of providing visitors with the right on-site experience for their goals will be easy to demonstrate. Your client will appreciate your expertise in helping to develop this crucial piece of their marketing plan. 3. You likely have the data to identify site problems If your client has web analytics data, you can begin to identify site and landing page weaknesses today. In Google Analytics, the "Content" section houses some of the most useful reports. Start by looking at Top Landing Pages. If the bounce rate of these pages is higher than or close to the site average, you may want to examine possible issues with these pages that would cause a user to leave the client's site. To see if visitors are proceeding down the expected path, set up a funnel if you haven't already to find out if there is kink in the trajectory to conversion (i.e. if visitor volume is dropping off at any point in the process). You can then open your Navigation Summary to see where those visitors are actually exiting out of the funnel. 4. You can test with Google Website Optimizer for free Remember that while Analytics may help identify issues with the site or landing page, a website testing tool can help you find the solution. With Google Website Optimizer, you can quickly set up a A/B or multivariate test. Website Optimizer can work with almost any site infrastructure or type . It's free and easy to get started, and a great way to add value to your existing client services. Be sure to check back soon when we explore more ways to use your Analytics data, industry-specific challenges, and testing strategies. Happy Testing! Posted by Michael Giannotti, Agency Team

More here:
Four things agencies should know about site testing

Google adwords have provided results that are better-than-expected by the advertisers and their purchasers, paving the means for a replacement system of online advertising. The online advertising consultants have developed sensible techniques, which will convince be price economical, as additionally be an efficient suggests that of increasing the traffic of ...

The rest is here:
Google Adwords - The Best Advertising Tool Ever

PPC Loophole  and Speed PPC V4 have just been released on December 3,2009 by Australian wunderkin, Jay Stockwell from Queensland. It can be said when first looking at this product that: ”You are very close to success. Even if you are failing now. Here are 3 relatively small improvements that are realistic, practical and actionable that can dramatically transform your business from mediocrity to massive success. Here’s how to do it and the tools you need to execute the how.” PPC Loophole will show you how to do it before you need to spend a cent with Google ,MSN or Yahoo.. The training will  give you a clear pathway to this success in the videos. You will learn how to take a $30 a day site and turn it into a $467,200 a year juggernaut leveraging the 3 pivots and the Profit Multiplier. You will discover  them at your pace with the specific strategy training and tools to execute this pathway in PPCLoophole. It’s an amazingly powerful combination for success. I have owned Speed PPC V2, and V3 and the productivity gains  that you will  get from the new Speed PPC V4 2010 will shock you. No more tedious and time consuming manual work in order to set your Pay Per Click Advertising in motion. The useful tools and Dynamic Landing Page Creators, including a brand new Word Press Plugin for dynamic landing pages within WordPress will make you deliver the experience to the searcher and improve your quality score in the process. Here is a listing of the valuable functions and time saving actions you will find in Speed PPC V4, a Windows Tool, built on the Microsoft .net platform. SpeedPPC V4 brings with it lots of new cutting edge features that can only serve to make you faster to market, which will soon be the most important metric. * All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information. * Work efficiently following a streamlined workflow – through the logically ordered tabs dedicated to each step of the campaign process. * Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client. * Never lose a campaign by accident with our new automatic “save on close” feature * Save time exporting your SpeedPPC campaigns and set your output to automatically export after building * Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another. * Lots of interface improvements to allow for better workflow and ease of use. Campaign Building * Completely rewritten campaign building allows for 300% faster build times. * Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists). * Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net). * Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords. * Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination. * Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds. * Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types. * Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only). * In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file. * A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads. * Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc. * Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group. * Enjoy more flexibility in your ad group creation with expanded grouping choices including: * Creating ad groups based on 1-3 expansion lists * Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you. * Create multiple keyword ad groups, under the same campaign * Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each. * Make quick re-arrangements using the “drag and drop” feature to drag keywords from one ad group and drop them into other ad groups. * Quick options to add and remove ad groups from the Ad Group viewing window. * Easily change your ad grouping and re-build your ad groups at the press of a button. * Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature * Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders * The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs * Need a fresh slate? Start from fresh and clear all your ads with the click of a button. Landing Pages and URLs * Improve your tracking by building unique keyword URLs in the new dedicated landing page tab * Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign. * Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns. * Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting. * There is added new token functionality to SpeedPPC’s unique set of dynamic insertion variables: * Insert more relevant keywords into your ads and landing pages with additional tokens expansion2 and expansion3 for multiple expansion lists. * Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best. * Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability. * A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool. * Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field. * 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network. * Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content. * Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once. A word of warning, if you are a beginner and have no experience at all with pay Per Click or Pay-Per- Click advertising then this may not be for you. You alone can decide that, but I do not want you to spend money and be disappointed with the product. If after this detailed review you decide you want to hear more about this topic please visit the PPC Loophole Bonus site, complete with video discussions. The useful tools and Dynamic Landing Page Creators, including a brand new Word Press Plugin for dynamic landing pages within WordPress will make you deliver the experience to the searcher and improve your quality score in the process.I invite you to see if PPC Loophole is for you at this time and see the entire site for more info and bonuses. Article Source: http://www.articlesbase.com/ppc-advertising-articles/want-profitable-ppc-campaigns-quickly-review-of-ppc-loophole-and-speed-ppc-v4-1543554.html

Read more here:
Want Profitable PPC Campaigns Quickly- Review of PPC Loophole and Speed PPC V4

In order to understand how this extremely works, let us examine the strategies adopted by pay-per-click search engines. What do they are doing to draw in traffic - well they sell the best offered keywords for a bound quantity through bidding. Then the websites receive the traffic generated ...

See the original post:
Best Pay Per Click Marketing Strategies for Financial Websites

Pay-per-click advertising is one of the speediest growing sources of Internet advertising on the web today.  Pay-per-click advertising is awfully inexpensive and the traffic you may receive is all directed at you goods using keyword search technology.  There are several different PPC advertising services to select from search the ...

Go here to see the original:
Keyword Rock Star: best PPC software

Do you want to make more money? Do you want to turn that computer you spent so much money on into a cash cow? Well it is possible. It won’t happen overnight but with time and hard work you’ll soon be working from home if you choose. Do you currently have a website? Do you wonder why it isn’t making you any money? You keep posting great content, wonderful writing samples and articles but still your balance is zero. Well perhaps you need to expand your horizons. By signing up for pay per click affiliate sites you can soon see cash going into your account simply by maintaining your site. One of the most popular Pay per click programs is Google adsense. Google Adsense will take care of the advertising for you. When you sign up, your site will have new advertisements and banner places in the open spaces. If anyone visits your site and clicks on one of the ads, you get a referral payment. Again, Google takes care of the ad placement allowing you to concentrate on increasing the traffic to your site. Joining a scheme such as Google adsense is a good idea. They will help to promote your site and advise you on how to increase your traffic. If you have been maintaining your website for a while, you probably know that one of the best ways to attract traffic is through the use of keywords. The right keywords will have them flocking to your site. The wrong words will have them running in droves. Sites such as Google adsense can help with this as well. They operate Google ad words. This will help maximize the key word usage and help get the correct one for the most traffic. Google does charge for this service so you need to be sure it is worth it before you buy. You don’t want all of your profits ate up by the ad words scheme. When you sign up for Google adsense, you can be assured that page appropriate ads will be places on your webpage. If you have a pet care site then things related to that topic will be placed. Obscure and ads that have nothing to do with your page are not likely to impress your reader or increase your earnings. Google Adsense is only one example of search engines that offer a pay per click money making service. There are hundreds of others. One of the most notable is Yahoo publisher. It functions in much the same way as Google adsense and offers a similar style of service. Which one you choose will largely depend on you. If you have several sites, you could try both schemes. See which one is better and go with that one. If you have a or several web pages that just seem to be doing nothing, then look into a pay per click program. Sites such as Google adsense and yahoo publisher will do most of the hard work for you. They will place the ads and decide which ads will be best for your site. This will leave you time to do the most important thing; increase your site traffic and eventually your ad revenue. If you have websites, look into pay per click. The service is free so you have nothing to loose. Want to learn the *real* secret to making Affiliate cash without a product or a website – and using unlimited FREE traffic? Check this out… http://affiliatewebsites.org Article Source: http://www.articlesbase.com/ppc-advertising-articles/affiliate-marketing-and-pay-per-click-1512881.html

View post:
Affiliate Marketing and Pay Per Click

There are several ways to get traffic to your site. You can pay for your traffic or get it for free. I’d like to concentrate on free traffic. The first thing you need to do is make sure your site is key-word optimized for the search engines. For a new site, using low competition words can

Visit link:
How To Get Traffic To Your Site