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Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago . We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions: What's New and Exciting with Google Analytics : the latest tools and reports from our Analytics platform. Getting the Most Out of AdWords Optimization Tools : improve your campaigns with recently added AdWords features like the Opportunities tab, new data segmentation options, and custom alerts. The Next Generation of AdWords Bidding: Conversion Optimizer : learn how the Conversion Optimizer tool can help you achieve double digit percentage increases in conversions without increasing the cost per conversion. Finally, if you want to learn more about AdWords optimization tools, you can also watch a video walkthrough of the improvements we've made to AdWords this year. Ariel Bardin, the lead Product Manager for the AdWords web interface, will take you through the major new features and give you tips on managing your campaigns more efficiently. Posted by Miles Johnson, Inside AdWords Crew [Note: this post has been reprinted from the Inside AdWords Blog ]

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AdWords & Analytics Sessions at SES Chicago

We're pleased to share the current webinar schedule for December 2009, ranging from account security tips to industry research and strategies. The schedule is listed below, and class descriptions can be found on the Google Training site. ThinkHealth - Online Video for Health Marketers Tuesday, December 8th at 10amPST / 12pmCST / 1pmEST Register here Driving Brand Engagement among Social Media Users Tuesday, December 8th at 11amPST / 1pmCST / 2pmEST Register here Google Account Security: Tips & Best Practices Thursday, December 10th at 11amPST / 1pmCST / 2pmEST Registration password: agency1 Register here Google and Compete Present: Refining the Travel Search Process Tuesday, December 15th at 10amPST / 12pmCST / 1pmEST Register here Also, if you missed out on past sessions such as Display Week or the Holiday Webmaster Webinar, be sure to check out on-demand recordings of them here . Posted by Agency Ad Solutions Blog Team

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December webinar schedule

A good PPC keywords campaign can make or break the success of your MLM or Online internet business. When you are starting a new pay per click (PPC) ad campaign, one important element to your financial goal is to first prepare a long list of keywords and phrases that you can target for your niche market. Longtail phrase keywords will almost always out-perform broad based keywords and phrases because the will be less competition. With a PPC ad, you have the option of running multiple campaigns.  You can run one for broad keywords, another for the name of your product along with your name for branding purposes, and one that includes variations of long-tail keywords. The first step you should take when selecting keywords is to make a list.  Get a pen, a piece of paper and think of all the words or phrases that might describe your niche market. Include your company name, descriptions of your products or services, or anything else you think that your target market might think of when they search for you, your product or your company.  It is important that during this step you get into the thinking of your target a market. You want to be able to reach the greatest amount of people with the least amount of keywords, and this means your keywords must be the ones that people are searching for the most. Instead of picking one or two word keywords, choose between six and eight and try selecting longer phrases that people might use who are doing the search. You might find that this strategy will work well for you because many internet marketers don’t know about the power of using the longtail key word phrases. Cars might be a good keyword to use for a broad based PPC ad campaign, but adding a related keyword that makes it more specific (like Antique Cars) will bring you a higher click-through rate. The people who are searching for information related to antique cars would more likely click on an ad that specifies the word antique because cars would be too wide open of a subject. There are some very good software tools available to help you to select the best keywords for your PPC campaign success. A couple of the most used ones are a free tool called Google Adwords keyword tool and WordTracker which comes in a free version and a paid version. These tools will help you find the best keyword match for your campaign and this will also help you the quality of people that will be clicking on your ad. There are other Software programs out there that can also find the spelling variations and mistakes for the keywords you are using in your campaign, something you may not be aware of when you started creating your list. Another trick of the trade that you can use it to visit your competitor’s websites and right-click on the page to View Source this will let you see what key words they are using. You should be able to see a META tag for their keywords and their HTML code. You can copy those words and add it to your list. Always take your time and do a thorough research on the best keywords for your PPC campaign and only choose the ones that the most people are searching for. Track your ads on a daily basis to see how your keywords are performing. If they’re not performing well, pull that ad group and use a different set of keywords. Pay per click campaigns can be an integral part of your internet marketing strategy for your MLM or online business, but you must first have a plan and do your research. Choosing keywords is not an easy process, but if you do it right, it will have huge financial rewards. For more information and PPC Training visit my website. Sandra Essex is a TOP Producing Internet Marketer. She enjoys helping new people learn how to build their MLM Business using the internet. I’m 53 years old and if I can learn these skills anybody can! For more information on how to market your business using the internet visit: http://uniquemillionaires.com visit my Blog: http://sandraessex.com FREE 7-day Video Boot Camp: “Finding Leads without Prospecting” http://uniquemoneymakers.com Article Source: http://www.articlesbase.com/ppc-advertising-articles/choosing-the-right-ppc-keywords-can-make-or-break-your-mlm-ppc-campaign-success-1489214.html

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Choosing the Right PPC Keywords can Make or Break Your MLM PPC Campaign Success

For most, the holiday season is about giving; for some, though, it's unfortunately about taking - through scams, identity theft and more. With the holidays approaching, many of you are beginning to update your ads and content for a busy marketing season. Are you also checking that your systems are updated with the latest security patches? Do you know who has access to your account(s)? Is your account information/passwords strong and secure? As part of our holiday campaign countdown series, we're pleased to bring you a webinar on Wednesday, November 18, 2009 at 11amPST highlighting account security best practices and tips to keep your campaigns running smoothly during this busy time. In this training, we'll cover common security techniques, review ways to identify suspicious internet behavior and suggestions on the best ways to protect your computer and your personal information. Additionally, learn about an existing Google feature that allows you to better manage your account and thus improve your account security. Date & Time: Wednesday, November 18, 2009 at 11amPST / 1pmCST / 2pmEST Register here Posted by Nina Hoang, Account Security Team

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Upcoming webinar - Google Account Security: Tips & Best Practices

Earlier this fall we launched Think2010 - an aggregation of resources highlighting perspectives on the changing face of marketing and strategies to help you prepare for 2010 and beyond. It's been a few weeks since the Agency Blog team brought you an update on this initiative, so wanted to highlight some of the Think2010 resources now available: Blog series - each week the Inside AdWords Blog team will be devoting a post to data, trends and tactics you can use to craft your 2010 strategy. Most recently, it featured an interview with Rick Carpenter from the agency DDB who shared the importance of focusing on the customer. Check out the blog series here . Fast.Forward. - we're continuing to expand the volume of thought leader videos and consumer trend data on the Fast.Forward. channel , a joint effort between Google and the Wharton School. Watch highlights from our ThinkIndustry events series (under "Videos" > "Industry") and use The Barometer (accessible from the "Trends" tab) to understand consumer sentiment on a daily basis. Webinars - in addition to videos, we wanted to bring you opportunities to hear directly from industry leaders, such as Bonita Stewart, Managing Director US Sales, and Avinash Kaushik, Analytics Evangelist, via in-person webinars. Upcoming events and links to past sessions can be found on the Inside AdWords Blog as well as the Think2010 site . Posted by Agency Ad Solutions Blog Team

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Think2010 - we've been thinking about you

The leaves are changing and there's a chill in the air. Hot cocoa and comfort foods are just around the corner. Get ready to warm up with, you guessed it, Display Week! On Monday November 9, 2009, we kick off our quarterly Display Week webinar series including 10 Tips for Display in 2010 , YouTube Promoted Videos , and some very exciting Ad Planner demonstrations . Webinar seats are limited so sign up today for the week of display. If you can't make the festivities, don't fret. All sessions will be recorded and posted to the training site after the week wraps up. See you online! Posted by Kate Stonich, Agency Team

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Display Week is Back!

In the coming weeks Google's marketing teams will be hosting webinars on the DoubleClick Ad Exchange, how to reach physicians online, and planning for 2010. In reading this and other posts, you're probably thinking, "There's a lot of 'Think' resources out there." You're right! We've got Think with Google webinars, focusing on cross-industry research and best practices; ThinkIndustry webinars and events, highlighting research and trends to help inform vertical-specific marketing strategies; and Think2010 , resources to help you get ahead during the recovery. Lots to think about! Additional details and registration information can be found below. DoubleClick Ad Exchange Overview In September, we launched DoubleClick Ad Exchange, an open and transparent marketplace that aggregates buyers and sellers of online display advertising. Join us for a one hour webinar which covers what the Ad Exchange is, how it impacts pricing, inventory and the Google Content Network, and what solution to choose. Date: Tuesday, October 27, 2009 11:30amPST / 1:30pmCST / 2:30pmEST Event password: ad Registration password: agency1 Register here ThinkHealth with Google - Connecting with Physicians Online Google recently conducted a study on how physicians use the Internet, and specifically search, as a part of their clinical practice. Join us for a webinar to review how physicians use the web for health, medical and prescription drug information, which they use to make health decisions. The insights will help you best utilize the Internet and search to adapt marketing programs to target physicians. Date: Thursday, November 5, 2009 11amPST / 1pmCST / 2pmEST Register here Think2010: Four Winning Moves for 2010 In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. Join us as Bonita Stewart, Managing Director, US Sales, leads a discussion on four winning marketing strategies you can utilize to prepare your business for success in 2010 and beyond. Date: Tuesday, November 10, 2009 10amPST / 12pmCST / 1pmEST Register here Posted by Agency Ad Solutions Blog Team

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Upcoming webinars to get you thinking