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Pay-Per-Click (PPC) of keyword for Google Adsense is a hot topic in all webmaster or advertising forums. Some guys blame their low PPC keywords for their humble return. Some guys tend to ask what are the keywords which the highest PPC and plan to build up independent websites or write blogs around them. There are still some guys trying to make money by providing an updated list of keywords sorted from high PPC to low PPC. Needless to say, no one who hopes to make money purely through Google Adsense will be so stupid to choose the keywords with the lowest PPC. However, should the webmasters follow the strategy of targeting the keywords with highest PPC in order to maximize their return?  Not really. To facilitate your understanding, let’s go through the mechanism of making money from Google AdSense briefly. If a visitor comes to your site and clicks an ad, you and Google will share the revenue from each click, which equals to the Pay-Per-Click price set by some advertiser. Based on this logic, the determinants of your Google AdSense earnings including the followings: The traffic of the website. More accurately, the number of unique Visitors of your site. Let’s designate it as N. The Click-Through-Rate (CTR) of your ads. The average PPC of the keywords determined by your website content. So, the total revenue R equals N*CTR*PPC. Obviously, PPC is not the sole factor that determines your return from Google Adsense. You have to maintain a relative high standard of quality of your website and implement effective and continuing promotion strategy, so as to ensure a good deal of traffic. Meanwhile, in order to achieve a satisfactory CTR, you have to make effective use of ad places in your websites and in the meantime not overuse your website’s ad capacity so as not to scare your visitors away. Content quality and relativity are quite important for CTR, too. Thus, although centering your topic or content around keywords with high PPC is quite important, you have to achieve a satisfactory result of your website traffic and CTR as well. However, a high PPC never means a highest PPC. If you automatically believe a highest PPC will secure a highest return from Google Adsense, normally you are wrong. Based on my own Adsense data, the keywords which bring me the most return accumulatively are those ones who have middle to upper level of PPC, but far from the highest. Because the web pages related to middle to upper level of PPC are, in a statistical sense, always have a much higher amount of traffic and a much higher CTR than those web pages with the keywords whose PPCs are among the highest,  and the traffic and CTR advantages together far outweigh the disadvantage out of a relative low PPC. Of course, this conclusion is purely based on my experience. If your experience is totally different from mine, don’t hesitate to leave your arguments here in the comment section. Anyway, I suggest you not go too extreme when choosing keyword for your Google Adsense program. My experience tells me that targeting at the keywords with a middle to upper PPC will bring you a much larger return. Why not take a shot? E-Business 101 Doc Share Hub Free Business Document Article Source: http://www.articlesbase.com/ppc-advertising-articles/dont-go-too-extreme-when-choosing-keyword-for-google-adsense-1686190.html

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Don’t Go Too Extreme When Choosing Keyword For Google Adsense

Many online marketers seem to care only about one thing: Getting as much traffic as possible to their web sites, sales pages and landing pages. However, traffic is only one part of the equation. The other part is to convert that traffic into sales, leads, and signups. Would you prefer having a landing page that gets 10000 visitors a day, but that converts only into one single sale or would you rather have a webpage that only gets 100 visitors a day, but that generates 10 sales? I guess the answer is simple. Whenever you spend time or money to generate traffic, you should be aware that traffic is pretty much useless unless it converts. 10000 visitors a day that leave your website after 2 seconds without doing anything surely won’t make you rich. In other words, to win in this game you also have to learn how to grab the attention of your visitors, how to keep their interest and how to make them take the desired action. There are probably hundreds of tips, tricks and strategies that allow you to increase your site conversion. One of the most effective techniques to do this is to put a short video on your landing page. I experienced increases of my landing page conversion rates between 15% and 55% simple by replacing most of the text on my landing page with a short video. Putting a short video on your landing page creates immediate trust, because it shows your visitors that they are actually dealing with a real person and that’s a very important step towards getting a signup or making a sale. Here are some tips to make your video landing page as effective as possible: * Keep the video relatively short. 3-5 minutes should be enough for a simple landing page that asks for a signup. * Structure your landing page the following way: You can use a page header with your branding at the very top of the page, but that’s not absolutely necessary. The next element should be a benefits laden headline. Directly underneath you should display your video. Below your video, I suggest you put a bullet list describing the biggest benefits of your offering and next to this list should be your signup form. * In the video, you can quickly introduce yourself, but don’t forget that this is all about your visitors, so don’t talk too much about yourself. * Let’s be honest here: The ultimate goal of your landing page video is to get a signup, to make a sale, to get a click… so you need to push some emotional buttons to turn that visitor into a customer. In other words, talk benefits! * Your customer is interested only in one thing: WIIFM – What’s In It For ME? Tell your customer what he/she will get. Let them know how you can help solve their problems, ease their pain, make more money, save time… * Last but not least, tell them what’s the next step, tell them to take action. Tell them to put their name and email address in the box below to immediately download your amazing report, ebook… or whatever. As I already mentioned, there are tons of possibilities to increase landing page conversion rates. However, from all the techniques and strategies I tried, I found that adding a short video at the top of a landing page is by far the most effective one. Give it a try and you will see what a huge difference this will make. Fully automate the setup of your Google AdWords campaigns and save hours of tiring and boring work tasks. To get instant free access to my PPC Campaign Builder Tool, visit: Free AdWords PPC-Tool Article Source: http://www.articlesbase.com/ppc-advertising-articles/a-simple-way-to-increase-your-landing-page-conversion-rate-by-up-to-55-1574350.html

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A Simple Way to Increase Your Landing Page Conversion Rate by Up to 55%