Tuesday, October 27th, 2009 at 4:36 pm
The snow showers which dusted the Northeast last week were a great (albeit chilly) reminder that the holidays will be here before we know it. To help keep your spirits warm, the fifth installment in our Holiday Campaign Countdown series brings you a gift that keeps on giving - daily holiday posts on the Google Retail blog , which will run through the end of 2009. These posts will provide you with useful data to better understand consumer intentions and purchase trends so that you may refine your clients' marketing plans accordingly. For a little taste of what's to come, check out the posts on holiday purchase trends to date and early bird vs. last minute shoppers data . Interested in having these posts delivered right to your inbox? Subscribe to the Retail blog here . Posted by Katie Wasilenko, Agency Marketing
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Retail blog: the gift that keeps on giving
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Friday, October 23rd, 2009 at 12:42 pm
There are a lot of metrics that matter to your clients when evaluating performance, but one of the most important figures for your clients' success is conversions. Our Google teammates in the UK have started a blog called the Conversion Room that focuses on how to use Google tools to measure and increase the number of conversions your clients receive. Occasionally, some of the information may be UK-focused, but you'll find the overwhelming majority of tips and tools to be applicable no matter where you're located, such as how to use the Search Based Keyword Tool to find high-converting keywords . We hope you find the Conversion Room blog useful. Bookmark it, follow it with Friend Connect, or subscribe via RSS, and get hands-on with your conversion knowledge. Posted by Agency Ad Solutions Blog Team
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It's all about the conversions